Penguin to treble investment in digital content

Written By: Charlotte Williams Publication Date: Mon, 07/03/2011 - 09:03 Penguin is to treble its investment in digital content in 2011 compared to 2010, as both Pearson and Bloomsbury cited a leap in digital sales as a key reason for growth in their interim full-year results, released last week. Penguin Group c.e.o. John Makinson said increased digital investment would be channelled into the creation of ebooks, enhanced ebooks and apps as well as staff training, with the company creating media suites in London and New York to record audiobooks and marketing material. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-03-07 00:00:00 UTC ]

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