Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
News tagged with: #paul mccartney #live events #media blitz

Other Publishing stories related to: 'Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz'

Hoffman Media to Cease Publishing Sandra Lee Semi-Homemade Magazine

Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Media Decoder Blog: Many Online Book Buyers First Shop Around in Stores

According to a survey, 24 percent of people who said they had bought books from an online retailer in the last month also said they had seen the book in a brick-and-mortar bookstore first. Continue reading at The New York Times

[ The New York Times | 2011-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #brick-and-mortar bookstore

Media Decoder Blog: Time Warner Picks New Head for Time Inc. Magazine Unit

The selection of Laura Lang, the head of the digital ad agency Digitas, would add online expertise to the country’s largest magazine publisher. Continue reading at The New York Times

[ The New York Times | 2011-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine unit #laura lang

Ad Network Offers Rich Media To Niche Publishers

Martini Media, which serves a network of 1,000 publisher sites in lifestyle and business, is launching a series of multimedia advertising programs including bringing rich media to niche sites. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers #martini media

Google+ Pages to Test Third-Party Social Media Tools

A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companies—HooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitrue—will be able to offer... Continue reading at AdWeek

[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #social platforms #industry observers #user engagement #michael lazerow

Rooney strikes back with new HC book

Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 08:20 HarperCollins is publishing a new book by Wayne Rooney, having dismissed suggestions that it was on the brink of renegotiating the lucrative contract it has with the Manchester United and England striker. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lucrative contract #manchester united

Dwell First Media Company to Partner with E-Commerce Platform OpenSky

“We believe contextualized commerce is the future,” says Michela O’Connor Abrams, president and publisher of Dwell. “We believe everybody, no matter from which point they’re starting, now is going in that direction.” Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media company

Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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World Book Day plans reinvigoration for 2012 event

Written By: Lisa Campbell Publication Date: Fri, 04/11/2011 - 15:27 World Book Day is set for a 2012 revamp, with new management, branding and digital promotional ideas hoping to achieve more than one million book token redemptions. WBD will return on 1st March 2012—led by children’s marketing... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children excited

HC to bring Bugsy Malone back into print

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:58 HarperCollins Children's Books has bought world rights to the original Bugsy Malone book, which was later adapted into the much loved musical. Publisher Ann-Janine Murtagh bought rights to the novel and graphic novel directly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Australian competition body backs TBD takeover

Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:25 The Australian Competition and Consumer Commission (ACCC) has joined the UK's Office of Fair Trading in giving the go-ahead to Amazon's acquisition of the Book Depository. In its ruling, it said "the proposed acquisition was... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian competition #proposed acquisition #fair trading #book depository

DK Publishing Bounces Back

When Penguin began the restructuring of DK Publishing in 2009, it had two main objectives—to reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadn’t counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dk publishing #phenomenal success #publishing partnership #peter field #magical world

New sponsor backs T S Eliot prize

Written By: Benedicte Page Publication Date: Thu, 20/10/2011 - 11:19 The Poetry Book Society has obtained three-year sponsorship for the prestigious T S Eliot Prize from private investment management firm Aurum Funds. There had been concern for the prize, which goes to new collections of... Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eliot prize

WTWH Media Launches Solar Power World Magazine

Business-to-business media company WTWH Media, LLC isn’t afraid of the uncertainty surrounding the magazine market place—the company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Another Editorial Shift Change For SPIN Media

SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spin media #editorial staff #senior editor #associate editor

Report: Media M&A Flat Through Third Quarter

A media M&A report for the first three quarters is out from M&A advisory firm the Jordan, Edmiston Group and transaction volume is about equal to the same period 2010, with value up by 10 percent to about $35 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #edmiston group #$35 billion

Pottermore ebook launch pushed back to 2012

Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 17:05 Harry Potter fans will have to wait until the first half of 2012 for the series' ebooks as the opening of the Pottermore shop postponed from its planned October launch. In a posting on the site's blog, it said: "As our... Continue reading at The Bookseller

[ The Bookseller | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pottermore shop

Super Thursday fans media coverage

Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:37 Super Thursday has begun with a welter of press coverage about one of the busiest days in the publishing calendar. Today, 225 hardbacks hit shops including titles by Jamie Oliver, Alan Partridge, James Corden and Robert Harris.... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press coverage #publishing calendar #jamie oliver #alan partridge #james corden #robert harris

Indies plan events for Murakami launch

Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 08:20 Independent booksellers are lining up special events for Haruki Murakami's eagerly awaited 1Q84 (Harvill Secker) with Foyles planning a midnight opening. The book, Murakami's first since 2007's After Dark, will be published on... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #haruki murakami #special events #midnight opening #18th october #25th october

Study Shows Only 38.4 Percent of Digital Media Users Engage with Mag Content

As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study shows