Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
News tagged with: #paul mccartney #live events #media blitz

Other Publishing stories related to: 'Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz'

ACE backs Miller over culture speech

Arts Council England (ACE) has backed the speech culture secretary Maria Miller’s speech... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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Why the Traditional Advertiser-Media Sales Rep Relationship Is Dead

Content marketing has radically changed perception between client and publisher. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content marketing

International pre-empts for Olsson's Chain of Events

Swedish thriller Chain of Events by scriptwriter Fredrik T Olsson has attracted a rush of... Continue reading at The Bookseller

[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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Online translation tools changing lives

You might use Google Translate to read a hard-to-find Manga comic book or to decipher an obscure recipe for authentic Polish blintzes. Continue reading at Stuff

[ Stuff | 2013-04-09 00:00:00 UTC ]
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Cygnus Business Media: Firehouse World

Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough market

Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue publishing #print formats #full statement #image credit

Exceptional Women in Publishing Event Enters Fifth Year

 EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation.   Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifteenth year #publishing conference

Newspaper Advertising In China Is Being Affected By New Media, Too

A switch to online content among newspaper readers in the U.S. has put pressure on the profits of publishers of traditional newspapers such as the New York Times. The same trend is affecting traditional newspaper publishers in Greater China, too. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greater china #newspaper advertising #online content #newspaper readers #traditional newspapers

The Book Is Dead, Long Live the Book

Publishing houses are Germany's intellectual backbone. For many years, they created a culture of literary abundance and generated healthy profits. But in the age of Amazon, ebooks and self-publishing, they could be facing demise. Continue reading at ABC News

[ ABC News | 2013-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long live #publishing houses

W H Smith bites back over Dale speech

W H Smith has defended its record on book marketing promotions, after being accused by Biteback... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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World Book Night picks Liverpool for flagship event

World Book Night UK will be holding its main event in Liverpool this year, in a collaboration... Continue reading at The Bookseller

[ The Bookseller | 2013-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flagship event #main event

Three lives saved by a children's book

Three boys who were camping in Queensland, Australia, escaped from quicksand using information gained in a book. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-03-09 00:00:00 UTC ]
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Google Launches French Media Fund

Google will launch an $81 million (€60 million) Digital Publishing Innovation Fund to assist French news organizations with their efforts to move their content online and to increase advertising revenues. President Francois Hollande an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation fund #content online

Bologna at 50: Looking Back, Forging Ahead

For many children's book industry professionals around the globe, a trip to the Bologna Children's Book Fair has become a familiar, and always welcome, rite of spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #forging ahead #book fair

Defining the Strategic Path for B-to-B Media

For most b-to-b publishers, print has receded into a broader array of information services and marketing initiatives for brand partners, including events, digital and data. This is not news, but grappling with how this media mix impacts strategic focus going forward is still new. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #information services #brand partners #including events

Waterstones event for Meyer

Stephenie Meyer, author of the Twilight series, will be holding an event in the UK next week for... Continue reading at The Bookseller

[ The Bookseller | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones event #stephenie meyer #twilight series

Human Events to Shutter Newspaper After 70 Years

Human Events, the venerable Washington-based conservative newspaper, will cease publishing its weekly print edition after nearly 70 years but will continue to operate its popular websites, the publisher announced Wednesday. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #popular websites #publisher announced

Events Help Boost Indies

At the Tools of Change conference in New York City earlier this month, American Booksellers Association CEO Oren Teicher spoke about an “indie renaissance” marked by strong sales and an increase in membership. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #change conference #strong sales

Germany backs out of World Book Night 2013

After only one year Germany's participation in international World Book Night celebrations... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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Darren Shan to be live-streamed

Simon & Schuster Children's Books is to run a live-streamed author event with horror... Continue reading at The Bookseller

[ The Bookseller | 2013-02-20 00:00:00 UTC ]
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