Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz

The publicity and marketing campaign for Paul McCartney’s The Lyrics (Allen Lane) has featured in a major advertising campaign, including 100 bus adverts running across London, Manchester and Liverpool. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-11-08 19:32:40 UTC ]
News tagged with: #paul mccartney #live events #media blitz

Other Publishing stories related to: 'Paul McCartney's The Lyrics backed by bus adverts, live events and media blitz'

Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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Fairfax Media to cut journalist jobs

Fairfax Media will shed at least 45 jobs across its publishing units amid continued challenging advertising markets.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-01 00:00:00 UTC ]
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Next Issue Media Expands into Canada

Next Issue Media, the multi-title subscription service backed by Condé Nast, Hearst, Meredith, News Corp. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media

Next Issue Media, the Hulu for iPad Magazines, Expands to Canada, Adds New Investor

Next Issue Media, the publishing industry's attempt to create a Hulu-style joint venture for digital magazines, is expanding to Canada and taking on a new investor. The JV, whose members include Time Inc., Hearst and Conde Nast, will add Rogers Communications' Roger Media unit as an equity... Continue reading at AllThingsD

[ AllThingsD | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #issue media #ipad magazines #publishing industry #digital magazines #conde nast

‘Dr. Sleep’ Wakes Up Social Media

Stephen King’s follow-up to his 1977 novel The Shining was the most buzzed-about book on social media for the month of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stephen king

Tweet This: Survey Finds Advertisers Most Bullish on Social Media

More than half of marketer and agency professionals surveyed by Advertiser Perceptions predicted they would increase ad spending in digital media during the next 12 months, far more than the share predicting the same for traditional channels such as cable TV (31%), broadcast TV (20%), magazines... Continue reading at Advertising Age

[ Advertising Age | 2013-09-24 00:00:00 UTC ]
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Living in the Moment

Back in 2011, Seth Godin published a blog post titled, “The Future of the Library,” in which he wrote: “The library is no longer a warehouse for dead books.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
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Asia Media Awards Presented in Gala Ceremony

Singapore Press Holdings (Singapore), ABP (India), and Al Nisr Publishing (UAE) were among the winners of the 12th annual Asian Media Awards presented in a gala ceremony in Bangalore (India) by the World Association of Newspapers and News Publishers ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gala ceremony #world association #news publishers

Darden Media Group buys Maxim magazine

Alpha Media has sold Maxim magazine to an affiliate of Darden Media Group that is planning to distribute Maxim's content across TV, radio and music platforms, the company said Thursday evening. Terms of the deal were not disclosed.Calls to Darden Media Group were not immediately returned... Continue reading at Crains New York

[ Crains New York | 2013-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #paid circulation

Hanley Wood Launches TileExpo and International Surface Event East

Hanley Wood unveiled details for two new events, The International Surface Event East and TileExpo, in an effort designed to enhance the relationship between the flooring and surfaces i Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-12 00:00:00 UTC ]
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Facebook Marketing Tactics for Book and Media Businesses

Facebook marketing specialists Qwaya offer tips on making the most of marketing and advertising for publishers on the ubiquitous social media platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Miliband joins Patterson literacy bus

Ed Miliband lent his support to children's literacy last weekend when he boarded the James... Continue reading at The Bookseller

[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Livefyre Acquires Storify to Expand Its Social-Media Curation Platform

Livefyre, a provider of comment-hosting tools for online publishers that has been expanding into other areas of social content, has agreed to acquire Storify — a service that allows users to curate conversations from Twitter, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers

Starry media launch for Books Are My Bag

Model Lily Cole, journalist Jon Snow and "Britain's Got Talent" judge Amanda Holden... Continue reading at The Bookseller

[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Wells Media Launches Print Counterpart to CarrierManagement.com

San Diego-based b-to-b publisher Wells Media, true to plan, has followed the February launch of its CarrierMangement.com site with a Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Theodora Getty Gaston recalls life with J. Paul Getty in 'Alone Together'

Teddy Getty Gaston discusses her time with J. Paul Getty in a conversation at the Getty Villa. Her memoir is 'Alone Together.'The crimson-haired woman makes sure to offer snacks to each person entering the room. She's seated at the end, next to a carved marble fireplace that doesn't entirely... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-09-06 00:00:00 UTC ]
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Digital Dominates Event Attendance Marketing

Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine

[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #past decade

Alex Ferguson events tour announced

Sir Alex Ferguson will do a nationwide promotional tour for his forthcoming memoir. The book,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming memoir

Paul Miller

UBM Tech brings together communities who buy, sell and build technology. At the center of this strategy is our audience: The tech professionals changing our world. We see technology and media as inextricably intertwined and there is not an area of our business that is not touched by technology. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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Martini Media Gets $14 Million in New Round of Financing

Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told... Continue reading at AdWeek

[ AdWeek | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #martini media #data scientist #daily meal #direct response