Paramount and Nielsen End Dispute, Agree to Multiyear Deal

The standoff is over. Today, Paramount and Nielsen revealed they've signed a new, multiyear deal for data and measurement, effective immediately. Karthik Rao, Nielsen CEO, and George Cheeks, president and CEO, CBS and co-CEO, Paramount Global, announced the news, which officially ends a contract dispute that had been going on since late last year. The... Continue reading at 'AdWeek'

[ AdWeek | 2025-02-03 18:11:13 UTC ]

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