Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Other Publishing stories related to: 'Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales'


1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
More news stories like this | News stories tagged with: #revenue appeared #magazine company #hearst


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher


Investors Say Data Ambiguity Is Dampening Ad Tech’s Luster

As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek

[ AdWeek | 2019-07-26 18:48:49 UTC ]
More news stories like this | News stories tagged with: #industry consolidation #time warner #digital media


Russian Ebook and Audiobook Player LitRes Opens Sales in Poland

Seeing its audiobook unit sales double year-over-year, Russia's digital retailer now has a new presence in the Polish market.  The post Russian Ebook and Audiobook Player LitRes Opens Sales in Poland appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-23 05:30:01 UTC ]
More news stories like this | News stories tagged with: #audiobook


NPD, ComicHub Bring Graphic Novel Sales Data to BookScan

ComicHub, a point of sale software platform that collects sales data from comics shops, has reached an agreement to supply POS data on graphic novel and comics sales to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-19 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales data #comics shops #comics sales #graphic novel


IVP Reports Double-Digit Sales for 2019

IVP has increased its sales over 16% from last year with a mix of old and new bestsellers, a new distribution partnership, and Amazon’s marketing services. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution partnership #marketing services


Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | News stories tagged with: #technology company #global head #greater good #harper


Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year

Credited by some to a growing post-Soviet interest in authoritative information, the Russian book business reportedly sees substantial gains for nonfiction. The post Nonfiction Sales Growth in the Russian Book Market Expected to Continue This Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


Lack of Innovation Is Killing Ad Tech and Maybe Even the Open Web

Ad tech on the open web has become a disjointed chain of systems that is so fragmented that it prevents any single player from innovating at scale. The walled gardens of Google, Facebook and Amazon have left the rest of the ad-tech ecosystem behind. Take publishers, for example. The industry has... Continue reading at AdWeek

[ AdWeek | 2019-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open web #ad tech #walled gardens


At Bologna: Rights Sales Open on Oscar Winner Lupita Nyong’o’s ‘Sulwe’

Translation rights have gone on offer for the first time Monday (April 1) at Bologna Children's Book Fair for actress Lupita Nyong'o's picture book, Sulwe. The post At Bologna: Rights Sales Open on Oscar Winner Lupita Nyong’o’s ‘Sulwe’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #translation rights #book fair #picture book


Media Companies Lean Into Trusted Brands, Established Channels for Marketing Services

[caption id="attachment_153707" align="alignright" width="290"] Creative from "Merrell Magic," a custom-content campaign by AIM's Catapult Creative Labs and Backpacker magazine.[/caption] Requiring deeper insights and data, broader access to audiences and agency-like services from publishers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #email newsletters


Baltimore Mayor Pugh amends financial disclosure filings amid scrutiny over book sales to UMMS hospital system

Baltimore Mayor Catherine E. Pugh did not fully disclose the $500,000 business relationship she started in 2011 with the University of Maryland Medical System during the time she was a state senator, a period during which she sat on the hospital network’s board of directors and oversaw issues... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book sales #hospital network


'Stratospheric' political book sales almost double in two years

Exposés of the Trump White House have led the boom, but readers have also been turning to theoretical work from authors including Marx and OrwellWhether it boils down to a desperation to understand the intricacies of Theresa May’s backstop or a longing for reason in these troubled times, sales... Continue reading at The Guardian

[ The Guardian | 2019-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reni eddo-lodge #longer talking #white people #political books #nielsen book


Barefoot strengthens position in UK market with Abrams sales deal

US-based independent publisher Barefoot Books is hoping to expand its position in the UK market through a new sales partnership with Abrams & Chronicle Books. Continue reading at The Bookseller

[ The Bookseller | 2019-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk market #sales partnership


Blackwell’s sales and marketing director to leave

Bookseller Blackwell's has confirmed sales and marketing director Dean Drew will be leaving the business in April after three years. Continue reading at The Bookseller

[ The Bookseller | 2019-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing director


Taipei 2019: The Fair Opens Amid a Stable Market and an Expanding Kids' Segment

The six-day Taipei International Book Exhibition (TIBE) kicked off on February 12 with participation from 735 publishing houses and a roster of more than 1,000 events to promote reading and book-related activities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stable market #promote reading


Open Road Finds A New Path

Many startups launched during the beginning of publishing’s digital transformation pivoted to find a way to actually earn a profit. That's exactly what Open Road Integrated Media is up to by devoting more resources to promoting ebook editions of backlist titles from other publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #backlist titles


BuzzFeed, Vice and other outlets slash jobs in a challenging market for digital media

When it debuted in 2006, BuzzFeed quickly became a social media sensation. Its listicles, quizzes and funny videos went viral and created a huge audience online. The New York-based start-up later hired hundreds of journalists to do serious journalism, creating a platform that many saw as the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #challenging market #york-based start-