Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales

Publishing partners pay no out-of-pocket fees for the company’s “white-glove” service. (Sponsored) Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-11-30 05:00:00 UTC ]
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Other Publishing stories related to: 'Open Road Integrated Media’s Data and Tech Marketing System Can Double Sales'


The paltry price paid for Unruly rattles the consolidating ad tech market

The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-07 05:00:57 UTC ]
More news stories like this | News stories tagged with: #news corp


Unruly eyes faster growth in tough video ad market after News Corp sale

News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week

[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with: #three-year partnership #news corp


New Fronts Will Open in the Media Union Wars in 2020

In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-02 15:55:48 UTC ]
More news stories like this | News stories tagged with: #organizing wave #began rising #buzzfeed news #digital publishers


New fronts will open in the media union wars in 2020

In 2019, the organizing wave that began rising in 2018 crested, with employees at digital publishers including Quartz, BuzzFeed News, Wirecutter and The Ringer and legacy media companies such as Hearst and NBC News all organizing. Over the past five years, the ranks of the Writers Guild of... Continue reading at Digiday

[ Digiday | 2020-01-02 05:01:11 UTC ]
More news stories like this | News stories tagged with: #organizing wave #began rising #buzzfeed news #nbc news #writers guild #hearst #digital publishers


The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek

[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #mobile screens #big tech #madison avenue #digital media


Politico owner rolls out new tech-focused media venture

Politico Publisher and media executive Robert Allbritton is launching a new digital media and events company it's dubbed Protocol, focused on “people, power and politics of tech,” bringing on high-profile names to run the latest entry in an increasingly competitive landscape. The new company,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-11-13 17:43:49 UTC ]
More news stories like this | News stories tagged with: #digital media


Nestlé Is Doubling Down on Ad Tech

Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek

[ AdWeek | 2019-11-13 11:00:00 UTC ]
More news stories like this | News stories tagged with: #ad tech #recently unveiled #makes sense #ad spend #digital media


Jeter’s Players’ Tribune discusses sale to Minute Media

Digital media company Minute Media is in talks to buy the Players’ Tribune, a website started by former baseball star Derek Jeter, according to people familiar with the matter. While the companies... To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2019-11-07 10:57:10 UTC ]
More news stories like this | News stories tagged with: #people familiar #digital media


Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
More news stories like this | News stories tagged with: #ve worked #$10 million #marketing side #online survey


Bernardine Evaristo doubles lifetime sales in five days after joint Booker win

Almost 6,000 copies of Girl, Woman, Other sold in the week after Evaristo’s win alongside Margaret AtwoodBernadine Evaristo’s Girl, Woman, Other more than doubled its lifetime sales in the week following its Booker prize win, with joint winner The Testaments by Margaret Atwood also flying off... Continue reading at The Guardian

[ The Guardian | 2019-10-22 16:25:45 UTC ]
More news stories like this | News stories tagged with: #margaret atwood #bookshop shelves #sales figures #black women #nielsen bookscan #bookshop


In Frankfurt: Spain’s New Translation Grants and Market Data

Ramping up activities for its 20201 turn as Frankfurt's Guest of Honor, Spain launched expanded translation funding and presented book market statistics at the fair. The post In Frankfurt: Spain’s New Translation Grants and Market Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-18 07:33:50 UTC ]
More news stories like this | News stories tagged with: #translation grants #market data #book market


Report: Private equity firm eyes Tech Data for potential $5 billion acquisition

Private equity firm Apollo Global Management LLC is potentially interested in buying Tampa Bay's largest public company, according to a Tuesday report from Reuters. New York-based Apollo has approached Clearwater-based Tech Data Corp. (NASDAQ: TECD) with an offer to acquire the company for... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-16 01:08:24 UTC ]
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What Would Media Companies Look Like If Sales Leaders Reinvented The Business Model?

Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this | News stories tagged with: #media companies #business model #news publishing


Axel Springer Repositions as a ‘Media and Tech Company’

Someone needs to do a major rewrite of the Wikipedia article about Axel Springer because it’s not a digital publisher anymore like Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-23 18:00:02 UTC ]
More news stories like this | News stories tagged with: #tech company #digital publisher


Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
More news stories like this | News stories tagged with: #growing exponentially #digital media


Sourcebooks Posts Double Digit Six Month Sales Gain

Unit sales rose 24% in the first six months of 2019 over the comparable period in 2018, while revenue increased 26% at Sourcebooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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Open Road Revenue Up 36% in First Half of 2019

Open Road said revenue in the first six months of 2019 rose 36% over the comparable period in 2018, while earnings jumped 72%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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TIME Names New Sales, Marketing Leads | People on the Move

[caption id="attachment_170617" align="alignright" width="150"] Viktoria Degtar[/caption] Five weeks into Keith Grossman's tenure as president of Time magazine, the list of new additions to its executive ranks is getting longer. Following last month’s appointment of chief legal officer Dana... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-05 19:34:18 UTC ]
More news stories like this | News stories tagged with: #rolling stone #consumer technology #daily newsletter #climate crisis #public health #marie claire #associate publisher


The Essence of media: people, data and automation together

WPP's Essence has made its name as Google's digital media agency - with a culture that's more like a tech company than a traditional buying shop. And now its global CEO has been picked to transform parent company Group M. So how much does Essence's rise point the way to the future? Continue reading at Media Week

[ Media Week | 2019-09-04 12:54:23 UTC ]
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PRH Posts Double-Digit Gains in Sales, Earnings in First Half of '19

Driven by a number of acquisitions and hundreds of bestselling books, profits at Penguin Random House jumped 33.0% in the first half of 2019 over the comparable period in 2018 and revenue rose 11.3%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling books #penguin random house