Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the magazine folded last year, recently reintroduced FHM as a digital-only destination in the U.S.The magazine, which appealed to guys with its brash sensibility and near-nude models, had its heyday in the 1990s. So today's up-and-coming man, a consumer demographic coveted by publishers and advertisers, might not really be familiar with the brand. But Allison Mezzafonte, senior VP-operations for Bauer Xcel Media US, isn't counting on it in her plans. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-10-18 00:00:00 UTC ]
Apple has recruited publishers like Conde Nast and Vox Media in its quest to create the news reader to beat all news readers.Apple has signed up several new media brands to its upcoming Apple News app, which is intended as a competitor to Flipboard and other news aggregators. As Apple gears up... Continue reading at Fast Company
[ Fast Company | 2015-09-03 00:00:00 UTC ]
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Publisher merges brands to more closely align with its trade show. The post Why Informa Is Putting Events at the Center of Its Media Brands appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-10 00:00:00 UTC ]
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USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age
[ Advertising Age | 2015-05-20 00:00:00 UTC ]
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A 90-second video features the voices of celebrities including Amy Poehler, Cameron Diaz, Sienna Miller and Jenny Slate while playing on the fact that they do not actually appear. The ads and video direct viewers to the Not There website, which houses the No Ceiling Full Participation report --... Continue reading at Advertising Age
[ Advertising Age | 2015-03-08 00:00:00 UTC ]
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Newspaper publishers in Sudan are being harassed and intimidated by the arbitrary confiscation of newspaper issues and through sudden orders to cease printing.There have been at least seven confiscations since the start of 2014 following more in the preceding months, according to the... Continue reading at The Guardian
[ The Guardian | 2014-02-07 00:00:00 UTC ]
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All of a sudden, the browser plug-in as we know it is starting to look mighty unpopular. Microsoft barred plug-ins from the modern UI version of Internet Explorer 10 right out of the Windows 8 gate, and this week, the other two major browsers advanced plans to nerf the out-of-the-box... Continue reading at PC World
[ PC World | 2013-09-25 00:00:00 UTC ]
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When Shane Salerno set out to make a film about Catcher in the Rye author J.D. Salinger, his plan was to spend $300,000 and six months shooting. "I thought it would be easy," he said, "We would just go out, shoot, and be done." But today, $2 million dollars, nine years, and hundreds of hours of... Continue reading at Fast Company
[ Fast Company | 2013-09-10 00:00:00 UTC ]
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Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company
[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
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The current state of the newspaper industry is unsettled at best: more than two hundred newspapers have either folded or stopped publishing their print editions since 2007. Even the most acclaimed newspapers in the country are downsizing their new ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-16 00:00:00 UTC ]
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