ONE direction for Lappin at Pushkin

Pushkin Press’ ONE imprint continues to go from strength to strength under Elena Lappin’s leadership after its fourth book, The Fishermen by Chigozie Obioma, was shortlisted for this year’s Man Booker Prize. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-11-09 00:00:00 UTC ]
News tagged with: #pushkin press #elena lappin #fourth book #chigozie obioma

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Licensing Expo 2019: New Directions for Licensing

After several years of conservative views toward licensing in the publishing world, the pendulum seems to be swinging back toward a more expansive outlook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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VC Henry McNamara: ‘The term direct-to-consumer is outdated’

Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday

[ Digiday | 2019-05-28 04:01:15 UTC ]
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‘Digital has its limitations’: DTC brands are testing direct mail

Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-24 04:01:40 UTC ]
More news stories like this | News stories tagged with: #post digital #online brands

YouTube is targeting direct-to-consumer brands with a ‘DTC council’

Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-17 04:01:28 UTC ]
More news stories like this | News stories tagged with: #post youtube #ad revenue #direct-to-consumer brands

PRH Offers Direct Sales to Orphaned Bookstores

In response to Baker & Taylor closing its retail wholesale business, Penguin Random House has launched the "Indies Express Program" to transition B&T indie bookstore accounts to direct sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-08 04:00:00 UTC ]
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After layoffs, Brit + Co to focus on direct-to-consumer biz

Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been... Continue reading at Advertising Age

[ Advertising Age | 2019-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bigger emphasis #smaller publishers #licensing deals #consumer services #provide specifics

European Union Copyright Directive Gets Final Green Light

Many of he continent's book business leaders hail council approval of the European Union's hard-fought copyright measure in Brussels today. The post European Union Copyright Directive Gets Final Green Light appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union

Lulu's New Tools Empower You to Sell Direct and Prosper

We talked to Lulu's v-p of marketing, Matt Briel, about the evolution of self-publishing and how Lulu's new open-source Print API and xPress app for Shopify are giving creators more control than ever. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell direct

YouTube’s brand-safety woes give publishers a boost in selling video ads directly

To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-25 00:00:00 UTC ]
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NDP Scores with NBA’s New Direction

The National Book Foundation’s new National Book Award for Translated Literature made a real difference for New Directions Publishing, whose book 'The Emissary,' written by Yoko Tawada and translated from the Japanese by Margaret Mitsutani, won the inaugural prize. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Facebook decided which users are interested in Nazis — and let advertisers target them directly

Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

Facebook decided which users are interested in Nazis — and let advertisers target them directly

[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
More news stories like this | News stories tagged with: #people interested #facebook decided #advertisers target #charging advertisers #greater oversight

EU 'breakthrough' on new copyright directive

The European Parliament, the Council of the EU and the European Commission have broken a political deadlock on a new copyright directive to produce a major revamp of copyright rules, for the first time in 18 years. Continue reading at The Bookseller

[ The Bookseller | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright directive #european parliament #european commission #major revamp #copyright rules

McFall's Ferryman to be directed by Marcel

Scottish author Claire McFall’s novel Ferryman, the first book in her award-winning YA trilogy, will be adapted by scriptwriter and director Kelly Marcel. Continue reading at The Bookseller

[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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DFB m.d. Mason joins Pushkin on 'new venture'

David Fickling Books’ m.d. Simon Mason will join Pushkin Children’s Books leading a new venture next month. Continue reading at The Bookseller

[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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New direction for 'literary chameleon' Jo Baker to Transworld

Transworld has acquired a new, contemporary novel by Jo Baker, author of Longbourn and A Country Road, A Tree, about a female creative writing school tutor whose relationship with an intense student goes badly wrong. Continue reading at The Bookseller

[ The Bookseller | 2018-10-03 00:00:00 UTC ]
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Hilton doubles-down on 'book direct' messaging with Anna Kendrick campaign

As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age

[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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Trade bodies welcome European Parliament’s vote for draft copyright directive

The Publishers Association, the Booksellers Association and the Society of Authors have all welcomed the European Parliament for voting in favour of the new copyright directive but expressed concerns that the UK will leave the EU before the directive becomes law. Continue reading at The Bookseller

[ The Bookseller | 2018-09-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright directive #trade bodies #european parliament #publishers association #booksellers association #expressed concerns

Food & Wine Celebrates 40 Years and a New Direction

Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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