Pushkin Press’ ONE imprint continues to go from strength to strength under Elena Lappin’s leadership after its fourth book, The Fishermen by Chigozie Obioma, was shortlisted for this year’s Man Booker Prize. Continue reading at 'The Bookseller'
[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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Farmers seeking government assistance knew where to make their case: on Fox News, in TV ads with tractors and corn stalks designed to snag the attention of President Donald Trump. U.S. airlines, opposed to subsidies for foreign competitors paid by Qatar, took the same broadcast route to the... Continue reading at Advertising Age
[ Advertising Age | 2019-08-28 16:12:29 UTC ]
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Digital media company Copa90 created clubhouses in Paris and Lyon to give its brand a boost IRL just like physical retail helps D2C startups grow. As the reigning Ballon d’Or winner, Ada Hegerberg is the best female soccer player on the planet. But the Norwegian star, who plays professionally in... Continue reading at Fast Company
[ Fast Company | 2019-07-20 07:00:27 UTC ]
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The Houston Chronicle, Texas’ largest daily newspaper and a part of Hearst Newspapers, has begun magazine delivery through Doorfront Direct, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-07-19 15:06:44 UTC ]
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After several years of conservative views toward licensing in the publishing world, the pendulum seems to be swinging back toward a more expansive outlook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
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Henry McNamara, a partner at Great Oaks Venture Capital, shared his perspective on the future of the DTC category, around saturation, expected scale and veering off of the internet’s crowded toll roads: Facebook and Instagram. The post VC Henry McNamara: ‘The term direct-to-consumer is outdated’... Continue reading at Digiday
[ Digiday | 2019-05-28 04:01:15 UTC ]
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Facebook, Instagram and Google are still the most powerful customer acquisition channels for online brands, but maturing means building a more diversified marketing mix. The post ‘Digital has its limitations’: DTC brands are testing direct mail appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-24 04:01:40 UTC ]
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Eyeing the success Facebook and Instagram have had in raking in ad revenue from direct-to-consumer brands, YouTube is plotting its own approach. The post YouTube is targeting direct-to-consumer brands with a ‘DTC council’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-17 04:01:28 UTC ]
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In response to Baker & Taylor closing its retail wholesale business, Penguin Random House has launched the "Indies Express Program" to transition B&T indie bookstore accounts to direct sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-08 04:00:00 UTC ]
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Brit + Co is in pivot mode. The digital media company, which made a name for itself as a lifestyle destination site for women over the course of its eight-year existence, announced layoffs and changes to its business model this week. “It’s not news that the media industry has been... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Many of he continent's book business leaders hail council approval of the European Union's hard-fought copyright measure in Brussels today. The post European Union Copyright Directive Gets Final Green Light appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-15 00:00:00 UTC ]
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We talked to Lulu's v-p of marketing, Matt Briel, about the evolution of self-publishing and how Lulu's new open-source Print API and xPress app for Shopify are giving creators more control than ever. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-05 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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The National Book Foundation’s new National Book Award for Translated Literature made a real difference for New Directions Publishing, whose book 'The Emissary,' written by Yoko Tawada and translated from the Japanese by Margaret Mitsutani, won the inaugural prize. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-22 00:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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Facebook makes money by charging advertisers to reach just the right audience for their message — even when that audience is made up of people interested in the perpetrators of the Holocaust or explicitly neo-Nazi music. Despite promises of greater oversight following past advertising... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-02-21 13:00:00 UTC ]
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The European Parliament, the Council of the EU and the European Commission have broken a political deadlock on a new copyright directive to produce a major revamp of copyright rules, for the first time in 18 years. Continue reading at The Bookseller
[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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Scottish author Claire McFall’s novel Ferryman, the first book in her award-winning YA trilogy, will be adapted by scriptwriter and director Kelly Marcel. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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David Fickling Books’ m.d. Simon Mason will join Pushkin Children’s Books leading a new venture next month. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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Transworld has acquired a new, contemporary novel by Jo Baker, author of Longbourn and A Country Road, A Tree, about a female creative writing school tutor whose relationship with an intense student goes badly wrong. Continue reading at The Bookseller
[ The Bookseller | 2018-10-03 00:00:00 UTC ]
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As it battles competition from online travel agencies and the growing influences of Google and Airbnb, Hilton is doubling down on its "book direct" messaging with a new marketing push. The McLean, Virginia-based hotel chain, which operates 14 brands, has tapped actress Anna Kendrick for what a... Continue reading at Advertising Age
[ Advertising Age | 2018-09-28 00:00:00 UTC ]
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