NYU Students Stepped Up Early

When World Book Night organizers expanded the book-giving event from the U.K. to the U.S. for 2012 they knew that generating buzz—and understanding—about a program with the goal of giving away 500,000 copies of 30 titles on a single day would be a challenge, given the limited budget available. So when the newly appointed WBN US executive director Carl Lennertz was approached by Andrea Chambers, director of NYU’s Center for Publishing, and offered the help of NYU’s masters in publishing students to publicize the event, it was a no-brainer. “I wept in gratitude,” Lennertz quipped. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2012-04-13 00:00:00 UTC ]
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[ The Washington Post | 2021-09-24 12:00:00 UTC ]
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[ Literrary Hub | 2021-09-10 15:24:16 UTC ]
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[ The Bookseller | 2021-09-06 10:31:02 UTC ]
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[ The Washington Post | 2021-08-27 12:00:00 UTC ]
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