NPR, APM and Vibenomics Make a Play for Audio at NewFronts

At the 2020 Digital Content NewFronts today, three companies presented about the future of audio--a visual sales pitch for an aural medium. National Public Radio and American Public Media's Marketplace each put their radio and podcast hosts front-and-center, selling reliable news and audience "trust" at a time when the high-stakes realities of the Covid-19 pandemic... Continue reading at 'AdWeek'

[ AdWeek | 2020-06-24 21:17:51 UTC ]
News tagged with: #aural medium #covid-19 pandemic #digital content

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iPhone app store, Amazon Kindle: Why ebook sellers should stop playing by Apple's rules.

Over the last few months the tech industry has been inching toward ebook nirvana. For one thing, gadget makers keep improving e-readers while slashing prices. (I'm going to renew my bet that Amazon will begin selling the Kindle for less than $100 by the end of the year.) The bigger story,... Continue reading at Slate

[ Slate | 2011-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slashing prices #begin selling #bigger story #ebook market

Media Decoder: Hearst Makes Offer For Elle, Other Lagardère Titles

After a month of negotiations, Hearst has made an offer to buy 102 magazine titles from the French publisher. Continue reading at The New York Times

[ The New York Times | 2011-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #french publisher