At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing and sales company, I've seen that the list of what demands marketers’ attention has also grown and is ever-changing. Keeping up on the trends and the products and how they shape digital marketers’ mindsets is a never-ending, uphill battle. Here are four things in digital I believe marketers should pay close attention to: 1. Marketers are producing video ads that last as long as the time it takes to read this heading. That’s right, six-second ads are becoming the norm. I know what you’re thinking: “You can’t tell a story in six seconds.” But, that's not necessarily true. The digital video landscape is crowded, not to mention expensive for marketers. So, they’re doing all they can to make each second count, albeit with an extremely limited number of seconds. YouTube’s non-skippable, six-second “bumper ads” have ushered in a whole new format of digital advertising, and it often works. According to Google's Ads Blog, 90 percent of bumper ad campaigns drove a 30 percent increase in global ad recall. I've observed strong brands, such as Mercedes-Benz and Under Armour, have perfected the art of front-loading branding elements and cramming a compelling story into a tiny time... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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#digital media
For Gourmand's new Beijing Cookbook Fair, launched this year, publishers came from around the world for a taste of China's and the world's $4bn cookbook market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-05-30 00:00:00 UTC ]
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Ten years ago, after completing his critically acclaimed Ben Franklin biography, Walter Isaacson was struck by Franklin’s creation of the postal and publishing networks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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When ebooks first began to make meaningful inroads in publishing in 2009–2010, a number of executives predicted they would become another format within the industry. In 2013 ebooks had become part of the “normal” book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Diamond Comics Distributors, the dominant distributor to the comics shop market, has reached a multi-year agreement with Trajectory, a digital publishing and distribution vendor, to offer conversion and global digital distribution for print comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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#multi-year agreement
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Trends Media Group is China’s leading fashion publishing house. Chairman Liu Jiang discusses his diversification plans to secure its future. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2014-05-20 00:00:00 UTC ]
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Changes coming to the Chinese education system are aimed at increasing creative activities and broader curricula in lieu of old-school testing and homework. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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#chinese children
Harvard Common Press is augmenting its publishing efforts with investments in culinary and tech startups, as well as establishing a co-working space, the Food Loft, in Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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#publishing efforts
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HarperCollins is hosting a virtual romance festival, with contributions from fellow publishers... Continue reading at The Bookseller
[ The Bookseller | 2014-05-16 00:00:00 UTC ]
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#romance writing
Penguin Random House has created a consumer marketing development and operations group which will be led by Amanda Close. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Humble Bundle, the pay-what-you-want platform that offers bundled digital content and supports charities, is teaming with another comics publisher, IDW Publishing, to offer an all-graphic novel bundle of digital Dr. Who comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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E-book distributor INscribe Digital has launched INstore, a new digital tool that allows publishers to track the real-time availability of their ebooks at major ebook retailers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-15 00:00:00 UTC ]
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Obtain industry insights from 27 solutions providers, and learn about their products and content services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-12 00:00:00 UTC ]
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Sketchy project briefing, messy files, ultra-short turnaround or multiple e-deliverables are all in a day’s work for India-based vendors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#projects showcase
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Competition from digital editions has put pressure on more than one bricks-and-mortar retailer, and that trend is largely behind the decision by Hastings Entertainment to find a merger partner, according to documents filed by the company in connection with its pending acquisition by Joel... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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One of the pioneers in the Indian software and offshore services industry, Dr. Lalit S. Kanodia founded Datamatics in 1975, well after his role in setting up Tata Consultancy Services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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With more than 600 education technologists and software architects on staff, LearningMate has been making fast inroads into big data for education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Innovative uses for big data, a new products showcase, and much more feature in our latest survey of the Indian publishing technology scene. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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Accessibility has always been a goal for IDPF (International Digital Publishing Forum), dating back to its foundation in 2000. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#digital solutions
#dating back
Smart and enhanced content. Intuitive and dynamic workflow. Interactive and integrated media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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#repurposing content
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Bestselling author Veronica Roth has been added to the list of A-list literary names that will headline events at the consumer show following BookExpo America, BookCon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
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#bookexpo america