Music weekly's circulation drops below 'death knell' 20,000 mark but publisher says reach and revenues are growingIn its heyday it sold more than 300,000 copies but the circulation of the New Musical Express, the last of the old-school music weeklies, has dipped below 20,000 in the latest industry sales figures.The 62-year-old magazine, which relaunched last year promising more reviews and more new music, had an average weekly print sale of just 18,184 in the second half of 2013. One industry source described the figures as a death knell.Down more than 20% year on year, the NME now has barely half the circulation its defunct IPC sister title Melody Maker had when it closed in 2000.The Audit Bureau of Circulations figures, published on Thursday, once again painted a grim picture for much of the paid-for magazine industry.Former men's monthly market leader FHM, which sold more than 600,000 copies at its height a decade ago, dipped below 100,000 for the first time. Q, once the biggest-selling music magazine, which sold more than 200,000 at the turn of the century, just kept its head above the 50,000 mark.Published by IPC Media, the NME has looked to take the fight to online rivals and social media with a digital edition, bought by an average of 1,307 people a week, and a website that the publisher said gave the brand a reach of more than 3 million people a week. The publisher is planning to launch a new NME app and makes more changes to nme.com.First published in March 1952,... Continue reading at 'The Guardian'
[ The Guardian | 2014-02-14 00:00:00 UTC ]
Music weekly's circulation drops below 'death knell' 20,000 mark but publisher says reach and revenues are growingIn its heyday it sold more than 300,000 copies but the circulation of the New Musical Express, the last of the old-school music weeklies, has dipped below 20,000 in the latest... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
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