NME sales fall below 20,000

IPC Media music magazine reports drop in circulation of 21.1% year on year, with rival Q down 14.2%A relaunch of the New Musical Express failed to stop its sales falling below the 20,000 mark for the first time, down more than a fifth year on year.The IPC Media title, which celebrated its 60th birthday two years ago and unveiled a new look last year, had an average print sale of 18,184 in the second half of 2013, according to the latest Audit Bureau of Circulations figures published on Thursday.It was down 21.1% year on year and 9.1% on the previous six months.Even including its digital edition, which accounted for an average sale of 1,307, NME slipped below the 20,000 mark, with a total sale of 19,491.However, NME's publishing director Jo Smalley said the 62-year-old music title's reach across its print and digital platforms totalled more than 3 million."It continues to be a tough trading climate for most publishers. But the NME brand, its 60-plus years of heritage, its overall reach across multiple platforms and the way we help brands connect a young and valuable audience with live music experiences and events keeps NME in revenue growth."The title, which began charging for online content for the first time last year, will launch a new app later this year and make further changes to nme.com.The ABC has published combined magazine print and digital circulation figures for the first time in it latest report for the second half of last year.Digital editions, which must be... Continue reading at 'The Guardian'

[ The Guardian | 2014-02-13 00:00:00 UTC ]
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