The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at 'ABC News'
[ ABC News | 2019-10-29 21:44:42 UTC ]
News tagged with:
#nielsen company
#nielsen
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
More news stories like this | News stories tagged with:
#cross-platform tool
#enable publishers
#single metric
#digital platforms
#nielsen
Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
More news stories like this | News stories tagged with:
#latest issue
#nielsen
Scholastic UK has announced a global publishing deal with 9 Story Media Group and Karma’s World Entertainment for a new Netflix series. Continue reading at The Bookseller
[ The Bookseller | 2021-12-13 02:29:44 UTC ]
More news stories like this | News stories tagged with:
#scholastic uk
#netflix series
#publishing deal
#scholastic
C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times
[ The New York Times | 2021-11-12 10:00:19 UTC ]
More news stories like this | News stories tagged with:
#ratings giant
#nielsen
The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
More news stories like this | News stories tagged with:
#top line
#nielsen
Hachette Children’s Group has signed a TV option deal for Zanib Mian's Planet Omar series with Bafta award-winning producers Lime Pictures, described as "an incredible milestone for Muslim representation in children’s programming". Continue reading at The Bookseller
[ The Bookseller | 2021-09-13 19:45:34 UTC ]
More news stories like this | News stories tagged with:
#hachette children
#hachette
VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Jamie Oliver is aiming to find the next big cookbook star in a TV series from Channel 4 and Penguin Michael Joseph, with the winner securing their own book deal. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 11:26:19 UTC ]
More news stories like this | News stories tagged with:
#tv series
#book deal
#cookbook
Aquarius Films is producing "Fight Like A Girl", a comedy drama TV series based on the book of the same name by Australian feminist writer Clementine Ford. Continue reading at The Bookseller
[ The Bookseller | 2021-06-20 20:08:56 UTC ]
More news stories like this | News stories tagged with:
#debut scooped
#tv series
Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
More news stories like this | News stories tagged with:
#nielsen
It's a reliable sign of spring: television networks are grumbling that the Nielsen company is not accurately measuring how many people are watching their programs Continue reading at ABC News
[ ABC News | 2021-04-13 20:52:43 UTC ]
More news stories like this | News stories tagged with:
#nielsen company
#television networks
#nielsen
Welbeck Publishing Group has acquired an epic historical fiction series by Dr Hilary Jones, the general practitioner and media doctor. Continue reading at The Bookseller
[ The Bookseller | 2021-02-12 01:43:04 UTC ]
More news stories like this | News stories tagged with:
#historical fiction
The Hollywood Reporter announced this morning that a new Harry Potter series is in early development at HBO Max. Though HBO Max and Warner Bros. said in a statement that “there are no Harry Potter series in development at the studio or on the streaming platform,” multiple sources have confirmed... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 18:25:26 UTC ]
More news stories like this | News stories tagged with:
#early development
#hbo max
#warner bros
#streaming platform
#multiple sources
#harry potter
For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#major shift
#linear tv
#nielsen
Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
More news stories like this | News stories tagged with:
#beta testing
#measurement company
#nielsen
Sky has announced it is commissioning a new children’s series based on The Brilliant World of Tom Gates (Scholastic) by Liz Pichon. Continue reading at The Bookseller
[ The Bookseller | 2020-07-09 03:18:16 UTC ]
More news stories like this |
Snoop Dogg is producing the TV adaptation for Joe Ide's IQ detective series, after TV rights were initially snapped up in a seven-way bidding war by Alcon. Continue reading at The Bookseller
[ The Bookseller | 2020-06-03 14:06:32 UTC ]
More news stories like this | News stories tagged with:
#snoop dogg
#tv adaptation
#joe ide
#tv rights
#bidding war
[caption id="attachment_180858" align="alignright" width="150"] Rob Silverstein[/caption] Meredith Corp. is planning to launch a syndicated daily TV show based on the People brand, the company said Tuesday, bringing on longtime "Access Hollywood" showrunner Rob Silverstein as executive... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-20 20:57:57 UTC ]
More news stories like this | News stories tagged with:
#lsc communications
#clarion events