Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'

[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with: #beta testing #measurement company #nielsen

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Amazon says $9.99 ebooks will boost revenue, including for Hachette

Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7... Continue reading at PC World

[ PC World | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing ebooks #boost revenue #boost sales #post tuesday

How Book Prizes Boost Literary Talent Internationally

Focusing on the Jerwood Fiction Uncovered Prize, WME literary agent Cathryn Summerhayes argues that book prizes are key to spotlighting talent for the global market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prizes #global market

Nielsen Book: Total book market declined 4% in 2013

The overall book market including print and digital fell by 4% in 2013, according to Nielsen Book... Continue reading at The Bookseller

[ The Bookseller | 2014-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book

ACE funding boost for Penned in the Margins

The future is bright for Penned in the Margins, the literary arts producer and independent... Continue reading at The Bookseller

[ The Bookseller | 2014-07-25 00:00:00 UTC ]
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Seeing More Politics in Your News Feed? Facebook Boosts Partisan Sites

Facebook has helped catapult sites like BuzzFeed and Upworthy into social stardom, boosting the visibility of media content on the News Feeds of millions of users and generating a deluge of traffic. But in this rising tide, some publishers have seen ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media content #news feeds

YA Tops Nielsen and Kindle Lists for 2014 (So Far)

Young adult novels reigned over the top halves of the print and Kindle bestseller lists for the first six months of the year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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'The Casual Vacancy' TV cast will include Michael Gambon, Rory Kinnear

Gambon starred as wizard Dumbledore in the movie series based on 'Vacancy' author J.K. Rowling's 'Harry Potter' novels. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy #harry potter

JMP to publish 'Plants' tie-in title

John Murray Publishers is to publish a book accompanying a major new BBC Radio 4 series on plants... Continue reading at The Bookseller

[ The Bookseller | 2014-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book accompanying

Germany sees physical sales boost

Germany’s overall book sales rose slightly (0.2%) in 2013 to €9.54bn (£7.7bn),... Continue reading at The Bookseller

[ The Bookseller | 2014-06-13 00:00:00 UTC ]
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4 Brands Bet on Social and Mobile to Boost Father’s Day Campaigns

Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek

[ AdWeek | 2014-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #music downloads #youtube videos #digital platforms

Hewson's 'Dolls' optioned for Dutch TV

The first book in David Hewson’s new Amsterdam-based crime series, published by Pan... Continue reading at The Bookseller

[ The Bookseller | 2014-06-11 00:00:00 UTC ]
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Powers, The First TV Show Made Exclusively For PlayStation, Is About Superhero Detectives

The new series is based on a comic book and graphic novel imprint of the same name.At E3 yesterday, Sony announced a new TV show produced exclusively for the PlayStation Network. The new animated show, Powers, is "based on the comic book and graphic novel series of the same name," said its... Continue reading at Fast Company

[ Fast Company | 2014-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #comic book #detective duo

Penguin to release Matt Hatter tie-ins

Penguin will this year publish books based on Nickelodeon cartoon Matt Hatter Chronicles, as part... Continue reading at The Bookseller

[ The Bookseller | 2014-06-05 00:00:00 UTC ]
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BEA 2014: Shambhala Boosts Its Roost Line

While Shambhala Publications’ giveaways at BEA this year include Writing from the Senses by Laura Deutsch, The Authentic Life by Ezra Bayda, and other titles reflecting the heart and soul of the company’s spiritual origins more than 40 years ago, the company is also spotlighting Roost, its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #shambhala publications #authentic life #newest imprint #lifestyle books

HighBridge buy boosts W F Howes range

Audiobook publisher W F Howes has expanded its publishing range following the acquisition of US... Continue reading at The Bookseller

[ The Bookseller | 2014-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook publisher

TV Guide Magazine Gets a New CEO

David Fishman is taking over as CEO of TV Guide Magazine after current chief exec Jack Kliger resigned Wednesday. The "planned transition" comes just six months after Fishman and Kliger were named COO and CEO, respectively, by the magazine's ownership group, OpenGate Capital. Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #named coo #ownership group #opengate capital

Spanfeller Media Group Launches TV Series

With second-screen viewing on the rise and the lines between platforms continuing to merge, Spanfeller Media Group is looking to capitalize on its digital presence and enter the world of television. The publisher's largest site, The Daily Meal, is launching a television series at the end of this... Continue reading at Folio Magazine

[ Folio Magazine | 2014-05-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #television series #television producer #digital presence #daily meal

Viz Releases Prose, Graphic Novel Tie-Ins for 'Edge of Tomorrow'

To mark the June 6 release of the new sci-fi blockbuster film, "Edge of Tomorrow," starring Tom Cruise and Emily Blunt, Viz Media has released a new paperback edition of the book the film is based on, in addition to a new graphic novel adaptation of the book. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paperback edition