Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their advertisers closed out Week One of the league’s centennial season feeling understandably chipper about the near future—even if the product itself wasn’t always terribly compelling (the average margin of victory in Sunday’s two marquee windows was 23.5 points). According to Nielsen, ratings for the seven blended NFL TV windows were up 5 percent year-over-year, with an average draw of 17.1 million viewers and a 9.9 household rating. To the surprise of nobody who’s been paying attention to this sort of thing, the NFL’s top draw was the Fox “America’s Game of the Week” showcase, which has put up TV’s highest numbers for a decade. Dallas’ convincing 35-17 home win over the Giants averaged 23.9 million viewers and a 13.5 rating, good for a 3 percent lift vs. the analogous Cowboys-Panthers opener in 2018. The combination of the league’s top draw and its top-DMA-repping conference rival established Sunday afternoon’s game as the 15th most-watched broadcast of 2019, earning the slot just below the College Football Championship Game on ESPN. Meanwhile, as much as it’s hard to imagine why anyone who doesn’t refer to ice cream sprinkles as “jimmies” would want to sit through the Patriot’s 33-3... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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PP Editor-in-Chief Edward Nawotka's idiosyncratic list of 9 tips to help you make your time at the 2015 Frankfurt Book Fair even more memorable. The post 9 Tips for a Memorable 2015 Frankfurt Book Fair appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-14 00:00:00 UTC ]
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Are adult coloring books a new spiritual practice? What can Christians can learn from Confucius? These are a few of the questions answered in popular news items today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended August 9, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
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#bestselling ibooks
Winners (Allrecipes) and losers (the newsstand) from the first half of 2015. The post Magazine Circ Drops 2.2 Percent appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-07 00:00:00 UTC ]
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The International Publishers Association and the Federation of European Publishers has released a report of VAT rates on books and ebooks around the world. The post VAT Rates on Books and Ebooks Around the World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-20 00:00:00 UTC ]
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#world appeared
#vat rates
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Two fan cultures collide in the new "Doctor Who" trailer that was dropped at Comic Con 2015. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-07-10 00:00:00 UTC ]
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Motor Trend holds some 15 tentpole events a year. Like most publisher events, they are editorially independent, created at scale and easily packaged for sponsorships. The format is predictable, repeatable and reliably monetized. In other words, they are safe. Custom events, like this one, are... Continue reading at Digiday
[ Digiday | 2015-07-07 00:00:00 UTC ]
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The 2015 American Library Association Annual Conference kicks off today in San Francisco with more than 25,000 librarians, publishers and vendors expected to descend on the Bay Area. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-06-13 00:00:00 UTC ]
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#bay area
Life is about to get that little bit harder for digital publishers, thanks to Apple. Continue reading at Stuff
[ Stuff | 2015-06-13 00:00:00 UTC ]
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#block ads
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The viral news publisher has made a push into hard news, with nearly half its editorial staff devoted to traditional news stories. But the vast majority of its traffic is still driven by entertainment and lifestyle content. Seventeen percent of its traffic in April, the first month BuzzFeed... Continue reading at Digiday
[ Digiday | 2015-05-29 00:00:00 UTC ]
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Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age
[ Advertising Age | 2015-05-26 00:00:00 UTC ]
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L'Oréal has evidently found a video advertising vendor in Mediabong it's very high on. Mediabong—which is announcing a $5 million Series B round of funding today—said it achieved a 90 percent "video-through rate" for L'Oréal in a recent five-week ad campaign across various publishers.... Continue reading at AdWeek
[ AdWeek | 2015-05-13 00:00:00 UTC ]
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Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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#stories directly
The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age
[ Advertising Age | 2015-05-05 00:00:00 UTC ]
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#web publishers
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We've rounded up recently published and soon-to-be-released books on all things barbecue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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Aside from simply celebrating small bookstores, one objective of the forthcoming Independent Bookstore Day, on May 2, is to bury a long-running narrative that the indies are dying. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-27 00:00:00 UTC ]
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Software as a Service (SaaS) is one of the biggest technology growth areas at the moment. That's reflected in the amounts of capital being pumped into the sector by investors. A new SaaS Trends Report by Tibco Analytics and venture capital tracker CB Insights shows that funding for SaaS... Continue reading at Betanews
[ Betanews | 2015-04-22 00:00:00 UTC ]
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#online publishing
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A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
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#anti-hillary books
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A bevy of upcoming books take aim at former Secretary of State and presumptive Democratic presidential nominee Hillary Clinton. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-04-21 00:00:00 UTC ]
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