Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their advertisers closed out Week One of the league’s centennial season feeling understandably chipper about the near future—even if the product itself wasn’t always terribly compelling (the average margin of victory in Sunday’s two marquee windows was 23.5 points). According to Nielsen, ratings for the seven blended NFL TV windows were up 5 percent year-over-year, with an average draw of 17.1 million viewers and a 9.9 household rating. To the surprise of nobody who’s been paying attention to this sort of thing, the NFL’s top draw was the Fox “America’s Game of the Week” showcase, which has put up TV’s highest numbers for a decade. Dallas’ convincing 35-17 home win over the Giants averaged 23.9 million viewers and a 13.5 rating, good for a 3 percent lift vs. the analogous Cowboys-Panthers opener in 2018. The combination of the league’s top draw and its top-DMA-repping conference rival established Sunday afternoon’s game as the 15th most-watched broadcast of 2019, earning the slot just below the College Football Championship Game on ESPN. Meanwhile, as much as it’s hard to imagine why anyone who doesn’t refer to ice cream sprinkles as “jimmies” would want to sit through the Patriot’s 33-3... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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The London Review Bookshop is to host a “mini Turkish season” in response to the recent events that have occurred in Turkey. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Retired NFL star Darren Sharper, convicted of drugging and raping nine women in Los Angeles, Nevada, Arizona and Louisiana, was sentenced to 18 years in prison Thursday by a federal judge in New Orleans. Sharper, 41, had previously pleaded guilty or no contest to drugging and sexually... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-19 00:00:00 UTC ]
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The national town centre vacancy rate fell to 10.1% in July, which should serve as a “wake-up call” about its impact on local communities, the British Retail Consortium has warned. Continue reading at The Bookseller
[ The Bookseller | 2016-08-16 00:00:00 UTC ]
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#local communities
Although it lasted two seasons, Sony's original superhero crime drama Powers unfortunately won't be returning for a third. According to series creator and comic book author Brian Michael Bendis on Twitter, "season 2 was the last. at least for now." Continue reading at Engadget
[ Engadget | 2016-08-04 00:00:00 UTC ]
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Bloomsbury is to publish novella The Pale Dreamer, the "exhilarating" prequel to the Bone Season series by Samantha Shannon, as a December ebook (112 pages, £1.99). Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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Email newsletters are hot, with whole digital-media startups built on their backs and traditional publishers like The New York Times and The Washington Post producing them by the dozens.The conversational news roundup TheSkimm, for example, says it has over three million subscribers. Lena Dunham... Continue reading at Advertising Age
[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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#venture capital
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Iceland’s giant-killing football success in France has produced a surge of interest in the country’s literary outputIceland’s heroic performance in the Euro 2016 football tournament has had a surprising side-effect – a boost for the tiny Nordic country’s publishing industry. The head of the... Continue reading at The Guardian
[ The Guardian | 2016-07-07 00:00:00 UTC ]
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Pan Macmillan author Lucinda Riley’s The Seven Sisters series has been optioned for a multi-season TV series with LA production company Raffaella Productions. Continue reading at The Bookseller
[ The Bookseller | 2016-07-02 00:00:00 UTC ]
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Keeping kids reading when school is not in session can be a challenge for any parent. But when books are combined with play, music and interactive entertainment, kids can enjoy these activities in an untraditional format that takes reading outdoors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-01 00:00:00 UTC ]
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From basketball and golf to tennis, squash, boxing, running, and swimming, here are excerpts from nine terrific new books about sports. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-06-29 00:00:00 UTC ]
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#sports books
The 2016 American Library Association Annual Conference officially kicks off today in Orlando, with a keynote by author and public intellectual Michael Eric Dyson. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-23 00:00:00 UTC ]
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Thousands of Maryland consumers who bought electronic books at artificially inflated prices will get their share of $9 million in credits and checks from Apple this week, Maryland Attorney General Brian E. Frosh said Monday.The credits, first announced in March, are part of a $400 million... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-06-21 00:00:00 UTC ]
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A Minnesota couple looks for bookselling’s sweet spot; a chain store returns to Pennsylvania; a New York City icon pops up in a new home; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-09 00:00:00 UTC ]
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#bookstore news
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FloSports, which covers niche sports like volleyball and Brazilian jiu-jitsu, grew subscribers by 22 percent after changing up its Facebook content and advertising strategy. The company now puts up nearly 400 videos per month on Facebook and has started targeting users based on characteristics... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
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#facebook content
The idea that publishers could offer a single royalty rate across book formats has become a topic of discussion, though insiders say the problem will be ebooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-03 00:00:00 UTC ]
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An annual study of institutional libraries' budget forecasts shows participating libraries in the Middle East and Africa forecasting the largest increases; Europe the only region forecasting a (slight) decrease. The post International Institutional Library Budgets Forecast to Increase 1.4... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-02 00:00:00 UTC ]
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#annual study
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We're two-thirds of the way through N.K. Jemisin's potent fantasy book, and we can't shut up about it. The post WIRED Book Club: We Can't Stop Talking About The Fifth Season appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-05-19 00:00:00 UTC ]
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#season appeared
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Mitchell Beazley, part of the Octopus Publishing Group, has acquired the latest cookbook from award-winning food writer, Gizzi Erskine. Continue reading at The Bookseller
[ The Bookseller | 2016-05-14 00:00:00 UTC ]
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With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at Digiday
[ Digiday | 2016-05-13 00:00:00 UTC ]
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#content directly
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