The National Football League announced a new partnership with TikTok, including plans to sell ads together so brands can sponsor the league’s content and hashtags on the Chinese-made mobile video app. On Tuesday, the NFL unveiled an official TikTok account that accumulated almost 260,000 fans by midday. It also proliferated the hashtag “we ready,” which was meant to inspire users to share videos of how they prepare for opening day on Thursday. The NFL has been talking with TikTok for the past several months about a formal partnership, says Blake Stuchin, VP, digital media business development for the NFL. “We’re always following the market landscape and looking at new products to continue to challenge ourselves and innovate,” Stuchin says, adding that the league has been interested in TikTok “going back to Muscial.ly.” TikTok’s owner ByteDance bought Musical.ly in 2017. Both apps catered to lip-syncing users showing off their musical interests in short videos. Now, just TikTok, the app has expanded into a more general-interest video app, where users and brands congregate around hashtags. Sponsored hashtags were TikTok’s first ad product, debuting with Guess jeans last year. The app has since expanded into more traditional video ads and product integrations with e-commerce components, so users can buy what they see in videos. The NFL did not disclose the terms of the deal, only saying that it’s a multiyear partnership. The league did not pay to promote the "we ready"... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 17:42:40 UTC ]
Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek
[ AdWeek | 2020-04-28 12:05:23 UTC ]
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In his new book the former Australian PM accuses the company of helping to run the country through deferential leaders like Tony Abbott News Corp operates like a political party, working closely with rightwing politicians to influence policy and elections and to destroy politicians who won’t... Continue reading at The Guardian
[ The Guardian | 2020-04-16 07:19:49 UTC ]
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David Walliams' Slime (HarperCollins Children's) has leapfrogged Mrs Hinch's The Little Book of Lists (Michael Joseph) at the top of the UK Official Top 50 through Nielsen BookScan's TCM, for the comedian-turned-author's 57th week atop the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 13:04:11 UTC ]
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Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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It's no surprise that as Americans across the country are being told to stay home or shelter in place, national television usage is up. But new data from Nielsen shows that kids are spending considerably more time in front of the television than other audience demos--and many of them are playing... Continue reading at AdWeek
[ AdWeek | 2020-03-27 17:50:19 UTC ]
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Do writers need literary agents to get published and find success with their writing? Are there times when getting an agent doesn't make sense? We answer these questions here. The post Do Writers Need Literary Agents? by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-24 21:29:37 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Hilary Mantel’s conclusion to her Thomas Cromwell trilogy sold more than 95,000 copies in three daysHilary Mantel’s much-anticipated The Mirror and the Light has been selling a copy every 2.7 seconds since its release last Thursday, with the final book in the two-time Booker winner’s trilogy... Continue reading at The Guardian
[ The Guardian | 2020-03-10 18:55:55 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the Amazon Charts' Most-Sold: Fiction top spot for a second week, the same week the eagerly awaited title sold 95,141 copies across all print editions through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 16:43:19 UTC ]
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Conversations with Friends will follow Rooney’s Normal People that will air in April The BBC has commissioned a 12-part series based on Sally Rooney’s hit debut novel Conversations with Friends in the hope that fans of the young Irish author will bring in younger audiences.The BBC is to show its... Continue reading at The Guardian
[ The Guardian | 2020-02-25 10:19:05 UTC ]
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The year in drinking is shaping up to be fizzy and bright-colored. The good people at Nielsen measure more than TV viewership: They also know a lot about drinking! Here’s what they say you can expect to see in beer aisles and bars and restaurants this year.Read Full Story Continue reading at Fast Company
[ Fast Company | 2020-01-29 12:43:50 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) reigned over the UK Official Top 50 for a fourth week in total, with 51,842 copies sold through Nielsen BookScan’s TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-01-14 01:31:35 UTC ]
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[caption id="attachment_176235" align="alignright" width="150"] Nina Gould[/caption] On Thursday, Forbes announced the promotions of Nina Gould (formerly VP of product) to chief product office and Vadim Supitskiy (formerly SVP, engineering) to chief technology officer. Both veterans of the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 20:03:07 UTC ]
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Less than a year after creating a video advertising group dedicated to expanding available addressable TV inventory, Nielsen is taking another step toward an addressable future. The company today is introducing a beta version of an addressable TV advertising platform, with more than a half-dozen... Continue reading at AdWeek
[ AdWeek | 2020-01-07 14:00:50 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has maintained its UK Official Top 50 number one spot for a second week running and a third week in total, selling 58,614 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:47:17 UTC ]
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With print books selling 191.6 million units for £1.66bn, 2019 became the print market’s fifth consecutive year of growth and its best since 2010 in value terms, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-02 20:35:48 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has re-claimed the UK Official Top 50 number one spot, with 44,024 copies sold through Nielsen BookScan’s Total Consumer Market, as the print market posts 2.4% growth in value for 2019 and a 0.4% bump in volume year on... Continue reading at The Bookseller
[ The Bookseller | 2019-12-30 18:15:33 UTC ]
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There really is something to that “four-legged family member” mindset. If you’ve made it to this article, you’re probably at least thinking about getting a gift for your pet these holidays. You’re not alone: A 2018 report from Nielsen found that 65% of pet owners bought their pet a birthday or... Continue reading at Fast Company
[ Fast Company | 2019-12-13 11:05:20 UTC ]
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Game of Thrones went out in a blaze of glory, and it did so on social platforms, as well, as Nielsen Social Content Ratings pegged it as the most social primetime TV series of 2019. The HBO drama blew away the competition with an average of 5.329 million social interactions per episode,... Continue reading at AdWeek
[ AdWeek | 2019-12-11 21:10:10 UTC ]
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Martin Scorsese’s mob movie was streamed by more than 26m accounts worldwide, securing 13.2m views in its first five days in the US aloneNetflix has announced that Martin Scorsese’s new mob movie The Irishman has been watched by over 26m accounts in its first seven days on the streaming... Continue reading at The Guardian
[ The Guardian | 2019-12-11 11:39:42 UTC ]
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