Newsweek Delays Return of Print Edition to March

Newsweek has delayed the rollout of its new print edition until early March, with a cover date of March 7, according to Jim Impoco, Newsweek's editor since September. The brand, which went all-digital at the end of 2012, had said last month that it planned to roll out a print revival in January or February."It was a pretty aggressive deadline," Mr. Impoco told Ad Age on Tuesday. "Editorial is ready, but we're waiting on production."The company is also still looking to secure advertising for the print return and to hire a global publisher. The search for a publisher has been narrowed to one person, Mr. Impoco said, declining to name the candidate. Currently, Scott Miller, senior VP-global sales and marketing at Newsweek owner IBT Media, is captaining ad sales for the brand. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-22 00:00:00 UTC ]
News tagged with: #early march #global publisher #print revival #scott miller

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