News Corp goes all-in on Matildas – but tries to waltz away with fans’ cash | The Weekly Beast

Matildas fans hit paywall as part of News Corp subscription drive. Plus: AFR retracts piece after confusion about Bridget McKenzieFollow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastChannel Seven enjoyed historic television ratings of more than 7 million people for the Matildas’ semi-final match this week but the News Corp tabloids were not going to miss out on the nation’s soccer fever, rebranding three mastheads the Herald Sam in Melbourne, the Daily Tillygraph in Sydney and the Kerr-ier Mail in Brisbane on the day of the Matildas v Lionesses match.Coincidentally, Herald Sun editor Sam Weir had at least one day of his tenure when he could say he’d made the paper truly his own. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2023-08-18 01:59:54 UTC ]
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