News Corp buys Storyful for £15m

Social news agency distributes video and user-generated content to news organisations such as the BBC and ITNNews Corp has bought Dublin-based social news agency Storyful for €18m (£15m).Rupert Murdoch's global publishing business said Storyful would remain a stand-alone operation that would complement its existing video offerings, including WSJ Live.Founder and chief executive Mark Little and David Clinch, executive editor, will stay, with News Corp senior vice president for video Rahul Chopra joining Storyful's management team as chief revenue officer.Little will report to David Brinker, News Corp global head of business and corporate development.Storyful's headquarters will remain in Dublin, with extra business development and ad sales staff hired to work in New York, where News Corp is based.News Corp said Storyful would continue to work with existing customers, which include its own title the Wall Street Journal, the BBC, New York Times, YouTube, ITN and Channel 4 News.Storyful discovers, verifies, acquires and distributes video and user-generated content to its partners. The company said it had generated 750m views for its partners from user-generated videos in 2013."Storyful has become the village square for valuable video, using journalistic sensibility, integrity and creativity to find, authenticate and commercialise user-generated content," said Robert Thomson, News Corp chief executive. "Through this acquisition, we can extend the village square across borders,... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-20 00:00:00 UTC ]
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