Ad Age’s Launch Pad offers brief looks at new products and activations of interest to marketers and media people. At a time when newsstands in New York City are either shrinking or shutting down (and turning into garish vape shops when they do), the media capital of the world just got a fashionable, fleeting new pop-up shop for glossies. Hearst Autos, the division of Hearst that publishes Road & Track and Car and Driver, and runs the auto-ad business Start, today launched a bright yellow one-day-only newsstand in Manhattan’s Duarte Square to capture the attention of fashionistas heading to and from nearby Spring Studios, one of the key venues for New York Fashion Week. In the wake of a Hearst Autos rebrand that brought various entities together under one roof with unified messaging, the newsstand is meant to be “one activation that not only celebrates the new brand but also brings to life our lifestyle offerings and near-market products,” Michelle Panzer, Hearst Autos CMO, tells Ad Age. Fashion Week was seen as “the perfect moment to tell the story of where autos fits within the Hearst ecosystem.” Bonuses for anyone stopping by (through 6:30 p.m. today): Hearst Autos will hook you up with free Lyft rides, magazines (from Hearst Autos plus a selection of fashion glossies), swag, snacks and refreshments. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-10 17:20:34 UTC ]
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Our favorite books coming out this week include new titles from Kritika H. Rao, Uzma Jalaluddin, and Peter Turchin. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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With only young adult fiction posting a small increase, unit sales of print books fell 6.1% last week compared to the week ended June 3, 2022, marking one of the biggest declines this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Andre Dubus III, Juno Dawson, and Ivy Pochoda. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Among the week's headlines: a library-led coalition has filed a lawsuit challenging a new Arkansas law that exposes librarians and booksellers to criminal prosecution for making allegedly inappropriate books available, while a new 'harmful to minors' rule in Missouri is causing confusion and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Little, Brown takes on a centuries-spanning Black family saga by a recent MFA grad, Lisa Gardner sells three to Grand Central, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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Regional chart-toppers include Nora Roberts's latest, 'Identity,' and Abraham Verghese's 'The Covenant of Water,' which enjoyed its best sales since its May 2 release. Plus the movie adaption of David Grann's 'Killers of the Flower Moon' is one step closer to release. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-02 04:00:00 UTC ]
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More softness in all categories except adult fiction and the lack of big new titles combined to drop unit sales of print books 5.5% last week compared to the week ended May 28, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
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Knopf buys a posthumous novel by Gabriel García Márquez, Louise Penny re-ups with St. Martin’s, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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A new book skewers the publishing industry's race issues, the author of 'Eragon' returns to science fiction, and two new nonfiction titles take an alternate view of history on this week's bestseller list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Luis Alberto Urrea, Meg Shaffer, and I.S. Berry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-26 04:00:00 UTC ]
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With only the adult fiction category posting an increase, unit sales of print books fell 5.7% last week compared to May 21, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-25 04:00:00 UTC ]
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Park Row bets on a debut novel about love and death, actor Ione Skye sells a memoir to Gallery, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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'The Making of Another Major Motion Picture Masterpiece' by actor and debut novelist Tom Hanks is the #6 book in the country. Plus two novels win the 2023 Pulitzer for fiction, and both get a boost on our lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Among the week's headlines: a surprise guest inspires the annual PEN America gala; a profile of a grassroots parents group defending the freedom to read in Florida; a brewing controversy over book bans in Colorado; and Minneapolis school administrators seek to ensure every school has a qualified... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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A combination of a 13.1% increase in the adult fiction category and flat sales in adult nonfiction was enough to lift unit sales of print books up 1.3% last week over the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Benji Nate, Deborah Levy, and Bridget Walsh. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
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Taylor Swift and her fans send a Little Golden Books biography to the top of the list, Rick Riordan's latest is a star, Abraham Verghese gets the Oprah bump, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Callaway buys a book collecting photos from the Bob Dylan Archive, David Wroblewski sells Blackstone a follow-up to The Story of Edgar Sawtelle, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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Our favorite books coming out this week include new titles from Celia Bell, Kristen R. Ghodsee, and Nicole Cuffy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
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