New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]

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Book marketing’s next chapter

Book publishing has been famously slow to embrace technology, but some industry executives are hoping it's never too late to change. Taking a page from the tech community, an independent publisher and a top talent agency will announce Monday that they have joined forces to host the first-ever... Continue reading at Crains New York

[ Crains New York | 2013-04-14 00:00:00 UTC ]
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Anniversary 'Rats' edition next year

Pan Macmillan is to release a special collector's edition of the late James Herbert's... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Pan Mac signs Novelicious founder

Pan Macmillan has acquired three books by previously self-published author, and founder and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Sarah Clarke moves to Pan Macmillan

Waterstones’ publisher liaison manager Sarah Clarke will leave the chain to join Pan... Continue reading at The Bookseller

[ The Bookseller | 2013-02-19 00:00:00 UTC ]
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Pan Mac signs TOWIE's Kirk

Pan Macmillan has acquired the autobiography of Kirk Norcross, a star of "The Only Way is... Continue reading at The Bookseller

[ The Bookseller | 2013-02-06 00:00:00 UTC ]
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3 Epiphanies About Social Media Marketing for Books

When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Pan Mac joins creative writing surge

Pan Macmillan is the latest publisher to start offering creative writing tutoring. It will begin... Continue reading at The Bookseller

[ The Bookseller | 2012-11-06 00:00:00 UTC ]
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David Baldacci campaign to launch in libraries

The Reading Agency and Pan Macmillan are launching a new scheme to introduce library users to... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Pan Mac acquire fourth title by Pippa Wright

Pan Macmillan has acquired the fourth novel by current acting head of rights at HarperCollins,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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Kingfisher integrated into MCB

Pan Macmillan has announced a reorganisation of its Children's publishing business, with the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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C4 culture editor to Pan Mac

Pan Macmillan has acquired two novels by Channel 4 News culture editor Matthew Cain, with the... Continue reading at The Bookseller

[ The Bookseller | 2012-10-18 00:00:00 UTC ]
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Pan Mac wins Total War series

Pan Macmillan has acquired a new adventure series in a joint acquisition with US sister company,... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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Pan Mac gets Obsessed after six-figure deal

Pan Macmillan has signed a non-fiction title about the nature of obsession for a significant six-... Continue reading at The Bookseller

[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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'Glamour' for Pan Mac with Taylor buy

Pan Macmillan has acquired two novels from Lulu Taylor, previously published by Arrow.... Continue reading at The Bookseller

[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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New app 'reinvents' London Encyclopaedia

A new app based on Pan Macmillan's The London Encyclopaedia is to be launched this week... Continue reading at The Bookseller

[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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Erotic retelling of Jane Eyre for Pan Mac

Pan Macmillan is adding a further twist to the erotica trend, acquiring a racy re-telling of... Continue reading at The Bookseller

[ The Bookseller | 2012-06-14 00:00:00 UTC ]
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Pan Mac launches search for readers panel

Pan Macmillan is searching for a panel of readers to help create reading group content for... Continue reading at The Bookseller

[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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New roles across senior team in Pan Mac restructure

Pan Macmillan has restructured its senior management team, appointing Jeremy Trevathan (pictured... Continue reading at The Bookseller

[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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Second instalment of Welch for Pan Mac

Pan Macmillan has acquired a second instalment in the autobiography of "Loose Women"... Continue reading at The Bookseller

[ The Bookseller | 2012-03-29 00:00:00 UTC ]
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