New Launches at Meredith and Penske; Trade Show M&A “Evaporates” | News & Notes

Call it a case of fortuitous timing: as the nation's unemployment rate approaches historic levels and Americans brace for the second major economic downturn in a decade, Meredith Corp. announced this week that it just so happens to have a new personal-finance-focused print and digital magazine ready for launch after months of quiet preparation behind the scenes. Edited by VP and editorial director Diane di Costanzo and executive editor Catey Hill, who joined Meredith this month from MarketWatch, one-million copies of the first quarterly issue of Millie are being mailed out to subscribers to Real Simple this week, bundled with that magazine's May issue. Millie's social and digital channels are expected to go live this month as well. Targeted toward women of all ages and addressing "all aspects of personal finance," Millie has already landed an exclusive launch partner in Synchrony Financial, a consumer financial services company specializing in private-label credit cards and online banking. “As the pandemic spreads throughout the country and Americans are adapting to the evolving economic circumstances, Millie's purpose takes on greater meaning as women look for financial advice and solutions for themselves and their family,” said Catherine Levene, president of Meredith Digital, in a statement. “As a company that serves women at every stage of their lives, we’re even more committed to providing this kind of information. We also appreciate the support of Synchrony, a... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-07 17:21:16 UTC ]
News tagged with: #trade shows #b2b publications #coronavirus impact #eventually return

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