Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the entire first season of “House of Cards” all at once. This original series was a first-of-its-kind and helped catapult the company’s growth by popularizing the now-common audience behavior of binge-watching. Since then, many more streaming services have hit the market, each armed with a slate of award-winning originals, from Amazon Prime Video (“The Marvelous Mrs. Maisel” and “Fleabag”) to CBS All Access (“Star Trek Discovery” and “The Good Fight”). And now, with Apple TV+ and Disney+ set to launch this November, and NBC’s Peacock and WarnerMedia’s HBO Max also on the horizon, it’s safe to say that we’re officially about to reach “peak streaming.” But make no mistake, while all of this consumer choice at first blush may seem like a good thing, there will be negative consequences, too—for advertisers, consumers and even the platforms themselves. Advertisers will increasingly face an ad-free norm Let’s be real. Given the choice, consumers don’t want ads interrupting their content. Existing streaming services like Netflix, Amazon Prime and DC Universe are inherently advertising-free, just as Disney+, Apple TV+ and HBO Max will be. Others, like Hulu, CBS All Access and even YouTube,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-24 19:52:28 UTC ]
The 2020 presidential race between President Donald Trump and former Vice President Joe Biden has yet to be decided--but the Nielsen numbers are in. Editor's note: According to updated data from Nielsen, 56.9 million total viewers watched prime time coverage of election night 2020 across 21... Continue reading at AdWeek
[ AdWeek | 2020-11-04 22:15:12 UTC ]
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The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company
[ Fast Company | 2020-10-21 06:00:54 UTC ]
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The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading at AdWeek
[ AdWeek | 2020-10-16 19:34:41 UTC ]
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Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading at The New York Times
[ The New York Times | 2020-10-16 18:09:04 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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“You think you’ve known someone for a long time,” a character in one of Jenny Bhatt’s short stories says of her Indian colleague shortly after he’s shot dead by a white man in a bar. “Maybe he never really took to us. Never really became one of us.” Turn by turn, each of his white […] The post... Continue reading at Electric Literature
[ Electric Literature | 2020-10-13 11:00:00 UTC ]
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The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
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Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 15:55:56 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has charted top of the Bookstat e-book top 10 in its second week on sale, rising from third to score an across-formats double, after its hardback claimed the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 21:50:09 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has topped the Amazon Charts' Most-Sold: Fiction top 20 for a second week running, in the same week its hardback claimed a second week atop the UK Official Top 50 chart through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 05:52:35 UTC ]
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Fans of “Jonathan Strange & Mr Norrell” have waited a long time for Clarke’s second novel. Continue reading at The Washington Post
[ The Washington Post | 2020-09-08 16:23:45 UTC ]
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Jamie Oliver's 7 Ways (Michael Joseph) has soared into the UK Official Top 50 number one spot, selling 34,241 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 18:56:55 UTC ]
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The year after I graduated from college, my parents got divorced. I took it rather badly. (Picture me crumpled on the floor of a Barnes & Noble, sobbing.) I’d been holding things together for a very long time, and then, with little warning, I couldn’t anymore. So I sought the assistance of a... Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-19 08:48:35 UTC ]
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Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 02:23:16 UTC ]
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For a long time, I felt like I had been failed by publishing. After a diagnosis of Aspergers Syndrome - now Autism Spectrum Disorder (or ASD) in 2015 - I set out to learn more about my new ‘label’, and what it meant to me. Recommendations included looking to TV, because characters such as... Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 22:34:00 UTC ]
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