NBA is in a no-win situation as protest tweet sparks China furor

The NBA finds itself caught between two cultures, after a tweet about Hong Kong protests sparked criticism from China that threatens the U.S. basketball league’s expansion efforts in its most important international market. The controversy erupted after Daryl Morey, general manager of the Houston Rockets, one of the most popular U.S. basketball teams in China, appeared to support Hong Kong demonstrators in a tweet late Friday. While the message was deleted and both Morey and the National Basketball Association tried to distance themselves from it, the damage reverberated across both China and the U.S. For the Chinese, the incident is seen as the latest example of a Western organization challenging the nation’s sovereignty over its territory. In the U.S., meanwhile, the NBA’s response was met with scorching bipartisan criticism from politicians including Senator Ted Cruz. The situation puts the league at risk of either offending fans in its biggest international market, or exposing itself to charges of kowtowing to China at the expense of American values. “Chinese Rockets fans are first Chinese. We love Chinese red more than Rockets red,” Kang Hui, an anchor for CCTV News Channel, said in a video on an official CCTV Weibo account. “Morey, this time you really fouled. If you foul, you have to pay the price.” Coveted Position At stake is a business that has been notching double-digit growth in China every year since 2008. The league has achieved the kind of success there... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-07 16:50:17 UTC ]
News tagged with: #american citizens #worked hard #communist party #bloomberg news #digital media

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