Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous titles, NBA All-World features a very familiar formula. After installing the free app (available on Android and iOS), you are given a starter player and from there you can use the in-game map to navigate to real-world locations in order to collect items, earn cash or battle other players. The big twist for NBA All-World is that, instead of visiting random points of interest to battle others, you’ll need to visit real-world basketball courts to earn your spot on local leaderboards. And, of course, there’s a roster of big-name ballers like Giannis Antetokounmpo and Paul George to collect.That might not sound like a major change, but it results in some very notable differences in how you play the game. The first is that instead of hanging out on random street corners like you often do while raiding in Pokémon Go, the need to go to local courts makes NBA All-World feel more grounded in reality. That’s important because Niantic says there’s actually very little overlap between people who play its other titles and more traditional sports gamers (just 10 percent according to Niantic senior producer Marcus Matthews). And after years of people playing basketball game series like NBA2K (or my... Continue reading at 'Engadget'
[ Engadget | 2023-01-25 17:00:37 UTC ]
From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Gambon starred as wizard Dumbledore in the movie series based on 'Vacancy' author J.K. Rowling's 'Harry Potter' novels. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-06-19 00:00:00 UTC ]
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Already in fracas with publisher Hachette, retailer pulls pre-orders such as The Lego Movie to pressure the studio over pricingFirst they came for Harry Potter's author, and now they have come for your Lego. Amazon has expanded its trade dispute with publisher Hachette by adding Warner Bros to... Continue reading at The Guardian
[ The Guardian | 2014-06-11 00:00:00 UTC ]
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Specs Who Uzo Aduba Age 33 Accomplishments Stars as Suzanne “Crazy Eyes” Warren in Orange Is the New Black (Season 2 is now streaming on Netflix) Base New York What’s the first information you consume in the morning? The first information I consume in the morning is probably The New York Times... Continue reading at AdWeek
[ AdWeek | 2014-06-11 00:00:00 UTC ]
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The tournament is currently down to 16 contenders, with everyone from Ron Weasley of 'Harry Potter' fame to Winnie the Pooh's friend Piglet still in the running. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-03-29 00:00:00 UTC ]
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Specs Who Albert Tsai Age 9 Accomplishments Stars as Bert on ABC’s Trophy Wife (Tuesdays at 9:30/8:30c) Base Los Angeles I’ve read that you take all of your classes online. What’s that like? Yeah, I’m homeschooled. When I’m on set, there’s a studio teacher who helps me with my work. I like it,... Continue reading at AdWeek
[ AdWeek | 2014-03-17 00:00:00 UTC ]
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In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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In an interview conducted by 'Potter' actress Emma Watson, Rowling said she's wondered whether she should have paired two of the characters, Ron and Hermione, romantically. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-02-04 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
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The release of the latest Hunger Games film, backlist titles such as Harry Potter and success... Continue reading at The Bookseller
[ The Bookseller | 2013-12-19 00:00:00 UTC ]
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The group Improv Everywhere sent an 11-year-old dressed as Harry Potter to Penn Station to ask commuters and workers where he could find Platform 9 3/4. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-27 00:00:00 UTC ]
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Harry Potter and the Philosopher's Stone is named the 'nation's favourite' children's book in a vote by reading charity Booktrust. Continue reading at BBC News
[ BBC News | 2013-11-25 00:00:00 UTC ]
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My Monster, by Julianna Goodman, bridges the divide between slick digital storytelling and homemade visuals.It's rare to see and "touch" things on the iPad screen that evoke the texture, color, and unpolished feel of real life. Fortunately, a new children's book app corrects that shortcoming,... Continue reading at Fast Company
[ Fast Company | 2013-11-18 00:00:00 UTC ]
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A recipe for butterbeer, a beverage beloved by 'Harry Potter' characters,' is making the rounds and fans say you can order one at Starbucks locations. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-11-13 00:00:00 UTC ]
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Rowling wrote her book, "Harry Potter and the Philosopher's Stone," when she was a single mother, receiving government benefits. She's now asking the government to step up support for Britain's poor.Without help from the British government, there might never have been a Harry Potter. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-18 00:00:00 UTC ]
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J.K. Rowling will write a screenplay for Warner Bros. inspired by her book "Fantastic Beasts and Where to Find Them."Warner Bros. is hoping "Harry Potter" author J.K. Rowling has another magic trick up her sleeve. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-13 00:00:00 UTC ]
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Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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When the U.K. newspaper the Sunday Times outed J.K. Rowling as the author of detective novel The Cuckoo's Calling earlier this year, computer scientists were among the first people called in. Although the novel was published under the pen name Robert Galbraith, two computational... Continue reading at Fast Company
[ Fast Company | 2013-09-03 00:00:00 UTC ]
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In a video on 'Good Morning America' celebrating the 15th anniversary of the release of the 'Harry Potter' books in the US, Rowling singles out Dumbledore as the 'Potter' character she misses the most. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-29 00:00:00 UTC ]
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