Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily and quickly Mr. Ripp dismissed the tradition of separating his company's editorial function from the business side.Time Inc. is the nation's largest magazine publisher, and owner of such iconic titles as Time, People, Fortune and Sports Illustrated. Its news magazines strive to adhere to the highest journalistic standards, including total independence from advertisers' influence. Last year, Mr. Ripp told editors to report to business-side colleagues instead of the longtime company editor-in-chief, essentially dissolving the wall that existed between editorial and advertising, while promising to maintain journalistic independence. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-06 00:00:00 UTC ]

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Meredith plans to sell off Time, Fortune and Sports Illustrated and cut 1,000 jobs

Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell the flagship publication Time, as well as Sports Illustrated, Fortune and the Money brand, after completing a review of the $1.8-billion deal. The company also intends to eliminate about 1,000 jobs over... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-22 00:00:00 UTC ]
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Meredith plans to axe 1,200 jobs and sell Time, Fortune, Sports Illustrated

Meredith Corp., which bought Time Inc. and its stable of magazines in January, plans to sell flagship publication Time as well as Sports Illustrated, Fortune and Money after completing a review of the $1.8 billion deal.The company also intends to eliminate about 1,000 jobs over the next 10... Continue reading at Advertising Age

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
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Q&AA: Rafat Ali on Media, Marketing Travel in an 'Age of Anxiety'

Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known as an astute and pointed observer of digital media. For this interview, he dons both hats. We also touch on his time growing up in India, where... Continue reading at Advertising Age

[ Advertising Age | 2018-01-11 00:00:00 UTC ]
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Ad Lib: Skift Founder Rafat Ali on the State of Travel -- and the Media -- in 2018

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!Rafat Ali is co-founder and CEO of the travel site Skift, which covers the business side of the travel industry. In publishing circles, he's also known... Continue reading at Advertising Age

[ Advertising Age | 2017-12-29 00:00:00 UTC ]
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What's behind the Time Inc. takeover?

Time Inc. decided that if its famous magazine titles such as Time, People and Sports Illustrated were going to survive the wrenching shift from print publishing to digital viewership, the company couldn’t do it alone. And so Time agreed to be acquired by another magazine publisher, Meredith... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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Meredith, Backed by the Koch Brothers, to Buy Time Inc.

Meredith Corp. has agreed to acquire Time Inc. for $2.8 billion including debt, swallowing the once-mighty home of Fortune and Sports Illustrated after the internet age wreaked havoc on even the most prestigious magazine titles.The $18.50-a-share offer is an all-cash one, Meredith said in a... Continue reading at Advertising Age

[ Advertising Age | 2017-11-27 00:00:00 UTC ]
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‘Their own media megaphone’: what do the Koch brothers want from Time?

The company’s decline is readily apparent – but if the billionaire brothers’ other interests are a guide, their investment will be about more than moneyThat Charles and David Koch are putting $650m into Meredith Corp’s purchase of Time would ordinarily be cause for great soul-searching in media.... Continue reading at The Guardian

[ The Guardian | 2017-11-27 00:00:00 UTC ]
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Meredith Bid for Time Inc. Said to Be Backed by Koch Brothers

Earlier talks this year between Time Inc., the publisher of People and Sports Illustrated, and the Meredith Corporation fizzled out. Continue reading at The New York Times

[ The New York Times | 2017-11-16 00:00:00 UTC ]
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Your Thursday Wake-Up Call: Time Inc.'s Future Might Involve the Koch Brothers. Plus, P&G's Surprise

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. You can now get an audio version of this briefing on your Alexa device. Click here, or search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: The Koch... Continue reading at Advertising Age

[ Advertising Age | 2017-11-16 00:00:00 UTC ]
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Your Thursday Wake-Up Call: Sports Illustrated's World Series Prophecy. Plus, WPP Takes Legal Action

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: The Houston Astros won the World Series by beating the Los Angeles Dodgers 5-1 in Game 7. Sports Illustrated prophesied the Astros' win in a cover... Continue reading at Advertising Age

[ Advertising Age | 2017-11-02 00:00:00 UTC ]
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Facebook Lets Publishers Put Logos Next to Headlines

Facebook, giving back publishers a piece of their identities, is letting them display their logos alongside headlines. It's a move meant to appease media partners that feel they've lost the power of their brands when posting articles to social media.On Tuesday, the social network released new... Continue reading at Advertising Age

[ Advertising Age | 2017-08-23 00:00:00 UTC ]
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Notre Dame High's Hunter Greene to be featured on Sports Illustrated cover

Hunter Greene is joining an elite group of athletes that includes LeBron James, Bryce Harper and Kevin Garnett. All were featured on the cover of Sports Illustrated as high school athletes. The Sherman Oaks Notre Dame High School baseball player will be only the 13th high school athlete ever... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-04-25 00:00:00 UTC ]
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Time Faces Choice of Sale or Reinvention as Digital Power

Time is facing one of its most critical decisions since the magazine publisher was founded by Henry Luce and Briton Hadden in 1922.Should the company's board agree to a sale as its print advertising lifeblood continues to drain away? Or should it let new CEO Rich Battista implement his grand... Continue reading at Advertising Age

[ Advertising Age | 2016-12-13 00:00:00 UTC ]
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Meredith Shuffles Publishers | People on the Move – 8.31.16

A homecoming at Sports Illustrated, changes at Reader's Digest, and more... The post Meredith Shuffles Publishers | People on the Move – 8.31.16 appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-01 00:00:00 UTC ]
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How Food & Wine's New Editor Is Bringing Her Own Flavor to the Brand

Specs Current gig Editor of Food & Wine Previous gig Director of inspiration for Conrad Hotels Age 45 Twitter @NilouMotamed Adweek: Food & Wine's last editor, Dana Cowin, had been with the brand for more than two decades when she stepped down earlier this year. What's it like... Continue reading at AdWeek

[ AdWeek | 2016-06-06 00:00:00 UTC ]
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Time buys MySpace parent

Time Inc. is the latest old-media giant to add new-media has-been MySpace to its portfolio. The New York publishing company of Sports Illustrated, People, InStyle and Entertainment Weekly has acquired Viant Technology Inc., an Irvine, California, ad-tech company that owns MySpace. Time (NYSE:... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-02-12 00:00:00 UTC ]
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Magazines On-the-Go: MPA Summit Examines Mobile Media

Mobile Matters conference brings together magazine media leaders at Hearst Tower. The post Magazines On-the-Go: MPA Summit Examines Mobile Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-11-06 00:00:00 UTC ]
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Leading America’s Newsrooms

Teri Hayt has worked for both large and small news organization during her 35-year career in the publishing industry. She’s worked for Time-Life Books, Inc., the Arizona Daily Star, Sports Illustrated, Newsday, the San Diego Union-Tribune ( ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-30 00:00:00 UTC ]
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Outside Magazine’s Executive Editor Explains His Move to the Business Side

Sam Moulton talks about his switch to content marketing director—and why it makes sense. The post Outside Magazine’s Executive Editor Explains His Move to the Business Side appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-04-28 00:00:00 UTC ]
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Forbes Puts Native Ad for Fidelity on Its (Actual) Cover

A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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