National Geographic Kids is the latest publisher to jump onto Facebook Messenger bot platform, where since April there have been built 11,000 other bots from brands and publishers. Tina the T-Rex will be alive for just a week as a brand awareness tool to teach kids about dinosaurs. The publisher wants to use the insights to help shape the content in its magazine and website. Although, Tina has overtaken its main channel for customer services questions, another reason why the bot isn’t a long-term project. The post Nat Geo Kids’ T-Rex chatbot aims to ‘get into the mindset of readers’ appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-07-22 00:00:00 UTC ]
Written By: Graeme Neill and Charlotte Williams Publication Date: Tue, 10/05/2011 - 09:04 Random House has become the latest publisher to sign up to the agency terms with Apple, saying it wants to makes its ebooks available "to as many readers as possible". The move means that around 6,000... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 20/04/2011 - 15:48 Little, Brown has become the latest publisher to sign a hefty advance for a debut novel, snapping up two novels by debut Irish writer Kathleen MacMahon for £600,000. C.e.o. Ursula MacKenzie pre-empted world English... Continue reading at The Bookseller
[ The Bookseller | 2011-04-20 00:00:00 UTC ]
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