Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle, though it's been temporarily paused. Now, the company is hoping to find brands to underwrite five ideas for 30-minute shows, in a built-if-sold fashion similar to the way many media companies pitch new shows at the annual NewFront presentations.The shows, if made, will focus on automobiles ("Wheels"), smart spending ("Points on Point"), real estate ("Your Future Home"), and personal finance ("Your Cheddar"). The fifth show concept, "Cheddar Trading," would bring together a roundtable of young people to discuss trading. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
Barnes & Noble’s retail c.e.o Mitchell Klipper is to retire from the role in May after 28 years at the company. Klipper will step down as the chief executive of the Retail Group at the end of Barnes & Noble’s fiscal year, but will act as a special advisor on real estate and other... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
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