Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle, though it's been temporarily paused. Now, the company is hoping to find brands to underwrite five ideas for 30-minute shows, in a built-if-sold fashion similar to the way many media companies pitch new shows at the annual NewFront presentations.The shows, if made, will focus on automobiles ("Wheels"), smart spending ("Points on Point"), real estate ("Your Future Home"), and personal finance ("Your Cheddar"). The fifth show concept, "Cheddar Trading," would bring together a roundtable of young people to discuss trading. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-11-15 00:00:00 UTC ]