Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram. […] Continue reading at 'Publishing Executive'

[ Publishing Executive | 2019-05-23 17:10:11 UTC ]
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Scribe to publish analysis of Sweden's Covid-19 strategy

Scribe has acquired The Herd, an "in-depth analysis" of Sweden's Covid-19 strategy by Swedish journalist Johan Anderberg.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-08 20:21:32 UTC ]
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STREET WRITER: The literary video game we didn’t know we needed.

Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


Frankfurt’s Publishers Training Program Returns to Taipei’s Book Exhibition

Rights and licensing are part of the Taipei Book Fair's Publishers Training Program, produced digitally with Frankfurter Buchmesse. The post Frankfurt’s Publishers Training Program Returns to Taipei’s Book Exhibition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-22 21:19:09 UTC ]
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Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | News stories tagged with: #analytics helps #watch live #kroger leverages #live broadcast #business disruptions #global pandemic #real time #kroger partnered #analytic partners #implement ap #kroger vp #general manager #test-and-learn culture #connected device #associate publisher


US National Book Award Program: Spring Season

The National Book Awards' new digital outreach series features a 12-event presentation of winners, shortlistees, and finalists, including international literature and translation. The post US National Book Award Program: Spring Season appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-18 19:01:19 UTC ]
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S&S promotes Sepult to group rights director

Maud Sepult will be promoted to group rights director at Simon & Schuster UK when Stephanie Purcell moves to Bloomsbury next month.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-14 01:49:37 UTC ]
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BiblioBoard, PW’s BookLife Launch New Library E-book Program for Self-Published Authors

BookLife Elite will offer public libraries access to a curated collection of unlimited, simultaneous-use indie e-books, meaning library readers can access the books instantly—no holds lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-13 05:00:00 UTC ]
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Welbeck appoints Vucicevic as editorial director

Welbeck has appointed Ajda Vucicevic from Mirror Books as editorial director for its narrative non-fiction team. Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 11:38:29 UTC ]
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Susan Neal Named CIPA’s New Director

The Christian Indie Publishing Association (CIPA) announced the appointment of a new director, Susan Neal, who will launch new membership benefits starting this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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Emily Poznanski named director of CEU Press

Emily Poznanski, current director of strategy at German academic publishing house De Gruyter, is to join Central European University Press as its new director next month. Continue reading at The Bookseller

[ The Bookseller | 2021-01-05 12:44:37 UTC ]
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Verizon Fios subscribers in Baltimore area told they could lose WBAL and NBC programs | COMMENTARY

Verizon right to carry programming from Hearst TV stations expires Midnight December 31. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-12-30 15:30:53 UTC ]
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The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights

Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
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BBC director of arts Claypole to step down

BBC director of arts Jonty Claypole is stepping down from his role and leaving the corporation in April 2021. Continue reading at The Bookseller

[ The Bookseller | 2020-12-07 18:10:33 UTC ]
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Sara Lycett, medical publishing house executive, dies

Sara Lycett, a retired Williams & Wilkins publishing executive, has died at 81. Continue reading at Baltimore Sun

[ Baltimore Sun | 2020-11-30 22:13:50 UTC ]
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The Costa Book Awards Program Announces Its 2020 Shortlists

Twenty writers from the United Kingdom and Ireland have been chosen from an initial pool of 708 Costa Book Award entries. The post The Costa Book Awards Program Announces Its 2020 Shortlists appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-25 14:14:19 UTC ]
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The Hugo Awards will have a video game category in 2021

For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget

[ Engadget | 2020-11-23 22:04:25 UTC ]
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University of Johannesburg Joins ProQuest’s Publishing Program

The University of Johannesburg becomes one of the schools that add some 200,000 works annually to ProQuest's Dissertations & Theses program. The post University of Johannesburg Joins ProQuest’s Publishing Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-11-16 21:51:12 UTC ]
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Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek

[ AdWeek | 2020-11-16 01:00:00 UTC ]
More news stories like this | News stories tagged with: #tv production #advertising sales #digital media