McDonald’s Caters to Anime Fans by Bringing a Fictional Restaurant to Life

McDonald's is giving anime and manga fans the chance to visit fictional chain WcDonald's with a campaign kicking off Feb. 26 in more than 30 markets around the world. An obvious riff off the "Golden Arches," WcDonald's has appeared in many memorable shows from anime and manga for decades. McDonald's is tapping into the meme... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-21 14:00:00 UTC ]

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Publisher protests as Amazon Japan cuts back its KU offering

After underestimating the ferocity of Japan's manga fans, Amazon has made major adjustments to the contents of its Kindle Unlimited offer in the country, while dropping some publishers from the service altogether. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
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