Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
News tagged with: #recent explosion #bertelsmann

Other Publishing stories related to: 'Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients'


Nihar Malaviya Made Permanent PRH CEO by Bertelsmann

Praising a strategy for letting PRH publishers work 'more creatively and entrepreneurially,' Bertelsmann's Thomas Rabe announces Nihar Malaviya the company's permanent worldwide CEO. The post Nihar Malaviya Made Permanent PRH CEO by Bertelsmann appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-19 05:41:40 UTC ]
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‘I didn’t think it was possible to be a novelist’: Julian Barnes on literature, loss – and his late friend Martin Amis

The Booker winning author talks about how his most recent work was inspired by Hilary Mantel, and the way the books world has changed since his debut was published more than 40 years agoToo many people have been dying lately,” Julian Barnes reflects over the phone from his home in north London.... Continue reading at The Guardian

[ The Guardian | 2023-09-16 08:00:25 UTC ]
More news stories like this | News stories tagged with: #julian barnes #martin amis #recent work #hilary mantel #books world #north london #key part


Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | News stories tagged with: #company announced #beginning today #self-publish #kindle


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | News stories tagged with: #nielsen


Knopf Doubleday Puts Anchor on the Back Shelf as Suzanne Herz Takes a Buyout

Vintage/Anchor publisher Suzanne Herz will leave Penguin Random House in December. Anchor Books will gradually be phased out, starting with its hardcover program next January, with its 16,000-strong paperback backlist slated to move over to Vintage over time. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anchor books #penguin random house


US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #rising number #published works #sarah silverman #class-action lawsuit #memoir #graphic novel


Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened.  Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
More news stories like this | News stories tagged with: #nielsen


Devotionals for Children: A Faith-Based Teaching Tool

Short, faith-based content that can be approached one day at a time is a winning combination for young readers, according to religion publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #faith-based content #winning combination #young readers #religion publishers


Back from Behind Like Patrick Mahomes: A Reading List of Comeback Stories

At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-24 09:55:25 UTC ]
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Author Strikes Back Against Spreading Science Denial

In her new book, author Janet Kellogg Ray addresses her concerns about what she sees as a revival of the battle lines being drawn between science and faith in a similar fashion to what led to the Scopes Monkey trial in 1925. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
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Can You Guess the Fantasy Book Based on Its 1-Star Reviews?

Are you a fantasy mega-fan? Well, let's put it to the test: Can you guess these fantasy books based only on their 1-star reviews? Continue reading at Book Riot

[ Book Riot | 2023-08-21 10:35:00 UTC ]
More news stories like this | News stories tagged with: #1-star reviews #book based


Study Up on Campus Novels: A Back-to-School-Inspired Reading List for Grown-Ups

These campus novels for adults raise questions around race, class, or gender or are simply set in or around campuses, including Real Life by Brandon Taylor. Continue reading at Book Riot

[ Book Riot | 2023-08-21 10:33:00 UTC ]
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YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #flat sales #bestseller list #book market #print book


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


In London, Schroders Backs the Business Book of the Year Award

The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
More news stories like this | News stories tagged with: #business book #added support #book of the year


12 back-to-school gadgets you didn’t know you needed

Some tech purchases are no-brainers when getting ready for a fresh school year, like buying a new laptop or Chromebook. But other back-to-school products aren’t quite as obvious. They might seem purely optional—stuff you buy if you have money to throw around. But don’t be so quick to... Continue reading at PC World

[ PC World | 2023-08-04 15:00:00 UTC ]
More news stories like this | News stories tagged with: #royal pain #move frequently #special torture #lcd screens #store hundreds #decent trade- #local library #overdrive service #written word #consumer electronics #purely optional—stuff #kindle