Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at 'Digiday'

[ Digiday | 2022-11-22 05:01:00 UTC ]
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Other Publishing stories related to: 'Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients'


Can You Guess the Fantasy Book Based On a Vague Description?

Are you the kind of fantasy fan that can correctly identify a fantasy book with only the most vague description? Find out with this quiz! Continue reading at Book Riot

[ Book Riot | 2023-11-02 10:35:00 UTC ]
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Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Carmen Giménez Looks Back at Her Year at Graywolf

The former English professor says there has been a learning curve moving from academia to the publishing industry, but she feels energized by the challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Scholastic Says They’ll Walk Back Their Separate Diversity Collection for Book Fairs

Scholastic Book Fairs will no longer offer a separate diverse voices book case. But they still fail to address many questions. Continue reading at Book Riot

[ Book Riot | 2023-10-25 14:12:58 UTC ]
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Scholastic walks back controversial segregated collection of diverse titles

With debates over book bans growing more contentious, the education publishing company tried to find a happy medium that may not exist. Across the nation, it’s time for the Scholastic Book Fair. The beloved and nostalgia-triggering event, where kids go and pick out an armful of books to take... Continue reading at Fast Company

[ Fast Company | 2023-10-25 13:50:00 UTC ]
More news stories like this | News stories tagged with: #diverse titles #scholastic


How web-based vertical video players can unlock new publisher revenue

Shachar Orren, co-founder and Chief Marketing Officer, EX.CO In recent years, Meta, TikTok, Twitch and even Pinterest have encouraged digital publishers to create vertical content to adhere to their platforms’ standards for engagement driven by our vertical mobile device screens. In response,... Continue reading at Digiday

[ Digiday | 2023-10-24 13:02:04 UTC ]
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Barnes & Noble Undergoes a Back-to-Basics Redesign

As the bookstore chain mounts a comeback, it’s breaking a cardinal rule of corporate branding and store design: consistency. Continue reading at The New York Times

[ The New York Times | 2023-10-17 15:29:03 UTC ]
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Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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How to watch Martin Baron discuss 'Collision of Power' at the L.A. Times Book Club

Editor Martin Baron will discuss "Collision of Power: Trump, Bezos and the Washington Post" at L.A. Times Book Club night at USC. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-11 21:08:41 UTC ]
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Book Review: ‘The Controversialist,’ by Martin Peretz

In his memoir “The Controversialist,” Martin Peretz reflects on his long tenure as publisher and editor of The New Republic. Continue reading at The New York Times

[ The New York Times | 2023-10-02 14:15:47 UTC ]
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Amazon's Kindle Scribe is back on sale ahead of October Prime Day

Sales on Amazon products continue to roll out ahead of the official start of October Prime Day on everything from Blink cameras to Kindle Scribes. The 16GB Kindle Scribe is back on sale for 22 percent off, dropping to $265 from $340. It mirrors a recent sale on the... Continue reading at Engadget

[ Engadget | 2023-10-02 14:01:15 UTC ]
More news stories like this | News stories tagged with: #kindle scribe #official start #kindle scribes #prime members #kindle store #premium pen #buying advice #follow @engadgetdeals #kindle


Looking back, Sarah Cooper 'wasn't ready' for viral fame: 'I suffered a lot of humiliation'

In a new memoir about her sudden rise, Cooper, who came to prominence lip-syncing Donald Trump, faces the personal and professional costs of going viral. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-10-02 10:00:13 UTC ]
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Book Review: ‘Collision of Power,’ by Martin Baron

“Collision of Power,” Martin Baron’s memoir of his tenure as the paper’s executive editor, is a gripping chronicle of politics and journalism in a period of instability for both. Continue reading at The New York Times

[ The New York Times | 2023-09-30 09:00:50 UTC ]
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How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
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Can You Guess the Romance Book Based on a Vague Description?

I challenge any romance reader brave enough to test their knowledge. Can you guess the romance book based on a vague description? Continue reading at Book Riot

[ Book Riot | 2023-09-27 10:31:00 UTC ]
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An AI Game of Thrones prequel? No wonder George RR Martin’s raining ice and fire on ChatGPT | Tim Adams

Authors have entered a war over words with OpenAI for using their books as ‘training’ feedstockBattles between human and artificial intelligence are no longer science fiction. The strikes in Hollywood led by the united guilds of actors and screenwriters have a common, intangible enemy: the... Continue reading at The Guardian

[ The Guardian | 2023-09-23 15:03:31 UTC ]
More news stories like this | News stories tagged with: #american novelists #jodi picoult #jonathan franzen #software company #novelists


For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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New ALA Data Shows Book Challenges Still Surging

Ahead of Banned Books Week, the ALA reported 695 attempts to censor library materials between January 1 and August 31, 2023, and 1,915 unique titles challenged—a 20% jump over last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
More news stories like this | News stories tagged with: #scholastic