Marketing vs Publicity

Julia Kingsford explains why the difference between marketing and publicity doesn’t really matter as long as you have a strategy. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-02 00:00:00 UTC ]

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Nielsen BookData Releases Book Sales Data on Several Markets

January to August, Nielsen BookData and GfK Entertainment report on fiction and nonfiction sales 'in many regions.' The post Nielsen BookData Releases Book Sales Data on Several Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-15 14:26:13 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookdata #markets appeared


A Look at Crime and Mystery in the Philippines’ Book Market

Organizers of Frankfurt’s 2025 Guest of Honor Philippines program describe crime and mystery writing in the Philippine market. Sponsored. Publishing Perspectives Staff Report ‘More Than Solving a Mystery’ hile much of the book world is focused on the upcoming 76th edition of  Frankfurter... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-10-04 12:00:59 UTC ]
More news stories like this | All news stories tagged with: #book world #frankfurter buchmesse #book business #book market #mystery writing


Boris Johnson’s memoir, Unleashed, tops Amazon UK sales list ahead of publication

Sold at half price, the former PM’s apologia of his career has outstripped sales of recent novels by Sally Rooney and Richard OsmanBoris Johnson’s memoir, which is published next week, is already topping the Amazon UK Books Best Sellers list, outselling recently published novels by Sally Rooney... Continue reading at The Guardian

[ The Guardian | 2024-10-04 11:00:09 UTC ]
More news stories like this | All news stories tagged with: #memoir #prime minister #foreign secretary #richard osman #sally rooney #recent novels #half price #boris johnson


On Appeal, Llano County Seeks Book Ban Ruling That Would Upend Public Libraries

At an appeal hearing this week, lawyers for the rural Texas county told the Fifth Circuit Court of Appeals that it should strike down a three-decade-old precedent and hand politicians near total authority over what books can go on—or be banned from—public library shelves. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-25 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #circuit court #appeal hearing


CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | All news stories tagged with: #digital content #increase awareness #increased focus #early days


Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | All news stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


Survey Finds Most Americans Unengaged with Book Banning Efforts in Public Schools

Conducted by the Knight Foundation, the public opinion survey is the most in-depth yet on efforts to ban books in schools, researchers say. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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A weird, whimsical game is hiding in the bookshelves at Los Angeles Public Library

The game-like endeavors are designed to get guests to view their local libraries — and the world outside of them — a little more imaginatively. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-08-07 10:00:27 UTC ]
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STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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The First American Union Understood The Necessity of Public Libraries and Education: Book Censorship News for June 28, 2024

In an era before public libraries and widespread public education, the first U.S. union knew their importance. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-06-28 13:00:00 UTC ]
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The Quiet Crisis Facing U.S. Public Libraries

The latest IMLS data show library visits are half what they were a decade ago—where is the response from library leaders? Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-28 04:00:00 UTC ]
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Webtoon Raises Over $300 Million in Public Offering

The webcomics pioneer went public June 27 at a $21.00 per share price, the high end of its projected range and generate total proceeds of about $315 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Announcing Publication of the RESISTIR Latin America Online Poetry Anthology, by The Editors of WLT

Announcing Publication of the RESISTIR Latin America Online Poetry Anthology, by The Editors of WLT News and Events [email protected] Tue, 06/18/2024 - 14:20 On November 18, 2023, World Literature Today and Latin American Literature Today... Continue reading at World Literature Today

[ World Literature Today | 2024-06-18 19:20:43 UTC ]
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