Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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My Job in 5: Keara Donnachie, Marketing and publicity, Sandstone Press

Describe your role I’m the publicity officer for Sandstone Press. It’s my job to look after authors from the moment they sign their contract. This involves creating publicity campaigns, organising events such as book launches and, of course, social media. What do you like best about your role? Continue reading at The Bookseller

[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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My Job In 5: Becky McCarthy, Publicity and Marketing Assistant, Michael O'Mara Books

Describe your role I’m the publicity and marketing assistant at Michael O’Mara Books. I support the department by carrying out general administrative tasks as well as posting on our social media channels, setting up competitions with third parties and running my own campaigns. What do you... Continue reading at The Bookseller

[ The Bookseller | 2015-07-25 00:00:00 UTC ]
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5 Big Things Marketers Need to Know From Facebook's Developer Conference

Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Advance Publications Buys Digital Marketing Agency, POP

Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine

[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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Pan Mac restructures sales, marketing, publicity

Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller

[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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PPA Conference: Stylist editor reveals how free title competes in challenging market

It would be a big surprise if one of the major publishers were to follow Stylist magazine and launch a mainstream free women's title, according to Lisa Smosarski, editor of Stylist, who believes such a move would be a "big step". Continue reading at Media Week

[ Media Week | 2012-05-09 00:00:00 UTC ]
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PA conference to study changing international markets

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 09:00 The Publishers Association's international conference will focus on issues such as export sales and the growth of the English language, with speakers to include Barnes and Noble vice-president of digital content Theresa... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Now Public, Demand Media Has Bigger Market Cap Than NYT

Demand Media started trading on the New York Stock Exchange this week, making it one of the first IPOs of 2011 and certainly one of the largest media IPOs that will be seen all year. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Brave Books, Kirk Cameron Plan Public Library Events August 5; Public Libraries Need to Prepare

Kirk Cameron is encouraging a national story time event in US public libraries August 5. Here's what library workers need to know. Continue reading at Book Riot

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Demolishing Public Libraries From The Inside: Niles Public Library Is a Warning

The Niles-Maine Public Library in suburban Chicago is being destroyed from the inside by politically-conservative Board officials. Continue reading at Book Riot

[ Book Riot | 2021-07-15 10:40:00 UTC ]
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Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
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BookExpo 2019: Book Sales Off to a Slow Start for 2019

Will "political fatigue" end publishers' six year streak of print sales growth? At a late morning session dubbed The State of the Publishing Industry Today, David Walter, executive director, client development for NPD Books, told BookExpo attendees that growth in print sales is trending down,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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Dover Publications Looks Beyond The Public Domain

Dover will add royalty-paying titles to its large and historically successful catalog of public-domain based works. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-15 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
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Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

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Oahu Publications, Inc. Launches New Publication

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