Marketing and Publicity Conference 2019: The off switch

Speakers at The Bookseller's Marketing and Publicity Conference 2019 share how they maintain work-life balance and keep themselves sane when the pressure gets high. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-06-16 18:11:22 UTC ]
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Other news stories related to: "Marketing and Publicity Conference 2019: The off switch"


2022 Print Book Sales in 10 Major Markets Were Flat Compared to Previous Year

A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #nielsen #print books #flat compared


BPG Promotes Three in Retail, Marketing Roles

Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail sales


The top 5 AI marketing activations you need to know about right now

Bush's Beans gets a spot, a fake pizza brand pops up, Harry Potter gets Wes Anderson treatment and more. Continue reading at Advertising Age

[ Advertising Age | 2023-04-27 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter


Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible

The newly launched Possible conference held in Miami Beach this week focused on the importance of culture in the digital media and marketing ecosystem. Continue reading at Digiday

[ Digiday | 2023-04-20 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #miami beach #newly launched #marketing ecosystem


At London Book Fair: Translation Markets’ Expansion, Challenges

'A major shift in English and American culture' toward translation is examined in a session at London Book Fair. The post At London Book Fair: Translation Markets’ Expansion, Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-20 02:16:29 UTC ]
More news stories like this | All news stories tagged with: #american culture #major shift #challenges appeared


Jack in the Box Blazes a Trail in Food Marketing With a Weedmaps Partnership

Jack in the Box has never been subtle about its ties to cannabis culture, from its Munchie Meals and Wakey Bakey Hash to its past collaboration with Snoop Dogg's digital media platform Merry Jane. The Southern California-based chain also aired a notorious ad in the mid-2000s featuring a clearly... Continue reading at AdWeek

[ AdWeek | 2023-04-14 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #snoop dogg


Llano County Keeps Public Libraries Open Amid Book Ban Controversy

Officials in Llano County considered closing the entire library system in lieu of returning challenged titles to its shelves. Continue reading at The New York Times

[ The New York Times | 2023-04-13 23:55:21 UTC ]
More news stories like this | All news stories tagged with: #public libraries #llano county


Digiday+ Research deep dive: Publishers’ dependency on programmatic is likely to grow, with focus on open market

Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday

[ Digiday | 2023-04-04 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #significant portion #open market #programmatic ads


Audio Publishers Association Conference Spotlights Tech Disruption

The audio performers and publishers in attendance were encouraged to embrace the new tools of the trade, from TikTok to ChatGPT. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers association


EIBF Bookselling Conference Showcases Innovation, Inspiration

The second day of the inaugural RISE bookselling conference, organized by the European & International Book Federation, in Prague offered an idea exchange with booksellers and authors on best practices for the industry, ranging from how do deal with curation in an age of disinformation to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-22 04:00:00 UTC ]
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Taoist rituals via video call and Tarot readings over WeChat: China’s spiritual market is going digital

Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation

[ The Conversation | 2023-03-21 02:59:12 UTC ]
More news stories like this | All news stories tagged with: #digital media #video call


ChatGPT Is Already Influencing Skills for Advertising and Marketing Jobs

When IPG-owned performance marketing agency Reprise Digital began using a form of the same AI that powers ChatGPT a couple of years ago, it started with a test. The firm pitted its OpenAI-powered copywriting software, Transcribe--paired with human editors--against internal and external teams of... Continue reading at AdWeek

[ AdWeek | 2023-03-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content


Should Public Libraries Double Down on Print Book Collections?

Data from the IMLS show gate counts and circulation have been falling for more than a decade. U.K.-based library advocate Tim Coates says print books hold the key to reversing the trend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #public libraries #print book


At Bologna: The ‘Taiwan Stories Market’ Program

Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
More news stories like this | All news stories tagged with: #children's book #events including #bologna children


Nine’s world exclusive that wasn’t and News Corp rolls out the Sharri publicity caravan | The Weekly Beast

The SMH and the Age’s Peter Falconio story made headlines around the world but quickly fell apart, while the Weekend Australian stuck to safer ground with a flattering profile of its own starFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free... Continue reading at The Guardian

[ The Guardian | 2023-02-24 14:00:26 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #daily mail #exclusive story #free app #latest updatesget #weekly beast #free morning #world exclusive


Book Review Podcast: Public Libraries, and Profiling Paul Harding

A celebration of community libraries and their expanding role, and a look at the Pulitzer Prize-winning novelist Paul Harding. Continue reading at The New York Times

[ The New York Times | 2023-02-17 17:56:54 UTC ]
More news stories like this | All news stories tagged with: #libraries #expanding role #community libraries #public libraries


Bologna Focus: Italy’s €283 Million Children’s Book Market

At Bologna Children's Book Fair, the AIE and Bologna Book Plus will look at young readers' growing place in the Italian market. The post Bologna Focus: Italy’s €283 Million Children’s Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-15 15:52:17 UTC ]
More news stories like this | All news stories tagged with: #children’s book #children's book #bologna book #young readers #book fair #bologna children #book market


China’s Book Market in 2022: An 11.77-Percent Decline

Overall book sales in China decreased in 2022, but online sales driven by TikTok and other short-video platforms are growing rapidly. The post China’s Book Market in 2022: An 11.77-Percent Decline appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 16:24:29 UTC ]
More news stories like this | All news stories tagged with: #book market #growing rapidly #book sales #post china


NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’

US backlist book sales grew in January, according to NPD Bookscan, with adult fiction helping to offset sagging adult nonfiction. The post NPD BookScan Sees 2023 US Book Market ‘Off to a Solid Start’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-07 14:57:06 UTC ]
More news stories like this | All news stories tagged with: #bookscan #book market #solid start


In “I Keep My Exoskeletons to Myself,” a Cruel Form of Public Shaming Has Replaced Prisons

Marisa Crane’s debut novel I Keep My Exoskeletons to Myself is set outside of our reality: in an America where a cruel form of public shaming has taken the place of prisons. In Exoskeletons we meet Kris, a new mother struggling to see a future for herself and her kid in the wake of her partner’s... Continue reading at Electric Literature

[ Electric Literature | 2023-02-07 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #electric literature