Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.) Industry organizations have climbed on board too, including the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and World Federation of Advertisers. After Tuesday’s announcement, the first formal meeting happens Wednesday in Cannes. In a release, the group cryptically says its first order of business will be to form “an inclusive working group charged with prioritizing a set of concrete steps already under consideration.” Of course, some of the alliance’s media members have been called out plenty of late for being less than responsible. The New York Times in recent... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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Publishing Perspectives's latest column for the Italy's Giornale della Libreria looks at whether social media really influences readers to buy books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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Deposed editor still has old job title in Twitter bio as he thanks 'the hundreds who have emailed/tweeted/texted/DMed me'After three days' Twitter silence, deposed Daily Telegraph editor Tony Gallagher has returned to thank the "hundreds" of well-wishers who mourned his defenestration. "To the... Continue reading at The Guardian
[ The Guardian | 2014-01-23 00:00:00 UTC ]
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A public library in Franklin, Tennessee has launched its own publishing imprint, Academy Park Press, using the IngramSpark platform for distribution and print-on-demand. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
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Myrmidon has acquired the rights to Queen of Bedlam, a self-published debut novel by Laura... Continue reading at The Bookseller
[ The Bookseller | 2014-01-23 00:00:00 UTC ]
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As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company
[ Fast Company | 2014-01-23 00:00:00 UTC ]
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Canongate has acquired Edward Slingerland’s book Trying Not To Try: The Anicent Art of... Continue reading at The Bookseller
[ The Bookseller | 2014-01-23 00:00:00 UTC ]
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On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine
[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
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Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian
[ The Guardian | 2014-01-22 00:00:00 UTC ]
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BiblioBoard, an app and e-publishing platform focused on libraries that gives them the ability to loan a wide variety of ebook content to patrons, has added more than 370 publishers to its content pool. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-22 00:00:00 UTC ]
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Porter Anderson sets up Wednesday's #EtherIssue live Twitter discussion with a look at perceptions of self-publishing: Hard? Easy? What does it take to do well? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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Byliner has arranged a partnership with Public Radio International to make ebooks out of select programs that air on the network. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-21 00:00:00 UTC ]
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Literal magazine, the well-regarded English and Spanish literature magazine literature, has expanded into bilingual and Spanish-language books by Latin American writers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
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Nick Ruffilo transitioned from technologist to a self-published author, and shares tips and lessons learned from experiments with various platforms. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-20 00:00:00 UTC ]
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The SNPA Foundation is launching a new "two-way" mentorship program called Nex Gen this month that will pair young newspaper professionals with experienced industry experts in a structured mentorship program. "It is billed as a 't ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-17 00:00:00 UTC ]
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Time Inc. has named Brendan Ripp publisher of Sports Illustrated and its website SI.com, the company said Thursday. He succeeds Frank Wall, who is leaving Time Inc. for a job with Turner Sports.A 14-year veteran of Time Inc., Mr. Ripp was most recently VP-sales and marketing at Fortune magazine.... Continue reading at Advertising Age
[ Advertising Age | 2014-01-17 00:00:00 UTC ]
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Gollancz will publish a sequel to Inside HBO’s Game of Thrones, covering the making of the... Continue reading at The Bookseller
[ The Bookseller | 2014-01-17 00:00:00 UTC ]
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For the first time the Zee Jaipur Literary Festival (JLF) has introduced a professional program to discuss the ongoing challenges to book publishing in India. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
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Much like last year, in 2014 the publishing world will continue to navigate change as the digital world absorbs print editions and dilutes subscription fees. In this ever-changing cyber landscape, one thing is for certain: publishers must identify ne ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-16 00:00:00 UTC ]
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Eksmo, Russia's leading publishing company, has officially taken over its main rival AST, bringing the country even closer to consolidation. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-16 00:00:00 UTC ]
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