Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.) Industry organizations have climbed on board too, including the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and World Federation of Advertisers. After Tuesday’s announcement, the first formal meeting happens Wednesday in Cannes. In a release, the group cryptically says its first order of business will be to form “an inclusive working group charged with prioritizing a set of concrete steps already under consideration.” Of course, some of the alliance’s media members have been called out plenty of late for being less than responsible. The New York Times in recent... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
News tagged with:
#technology company
#global head
#greater good
#harper
F+W Media is rebranding itself and will change the company’s name to F+W, a Content + eCommerce Company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-30 00:00:00 UTC ]
More news stories like this |
Little, Brown is to publish an “exceptionally beautiful and inspiring visual memoir”... Continue reading at The Bookseller
[ The Bookseller | 2014-04-30 00:00:00 UTC ]
More news stories like this |
German publisher Bastei Lubbe is the latest overseas publisher to use digital distribution to enter the U.S. market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital distribution
To Kill a Mockingbird (William Heinemann) is to be published as an ebook for the first time by... Continue reading at The Bookseller
[ The Bookseller | 2014-04-28 00:00:00 UTC ]
More news stories like this |
Disney Publishing Worldwide and Del Rey Books are teaming up to do a new line of Star Wars adult fiction novels. The publishers will be working directly with brand creator, Lucasfilm. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#disney publishing
#del rey
#working directly
Journalist and author Edward Klein is returning to Regnery Publishing to release "Blood Feud," an account of the relationship between the Obamas and the Clintons. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#regnery publishing
#blood feud
Sameer Hashmi reports from a bookstore in Mumbai, where a thirst for political insight is driving up book sales. Continue reading at BBC World
[ BBC World | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book sales
Seven of the 17 titles shortlisted [see below] for the Romantic Novelists’ Association (RNA... Continue reading at The Bookseller
[ The Bookseller | 2014-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers thrive
#romantic novelists
#association rna
Ahead of Time Inc.'s impending spin-off later this quarter, Time Warner announced the makeup of the 10-member board that will oversee the publishing giant once it officially goes public on its own. Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing giant
Scott McCloud, cartoonist and author of the acclaimed trilogy on the nature of comics storytelling that includes “Understanding Comics,” will publish “The Sculptor,” his first major release in six years, in February 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#scott mccloud
Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short takes
FOLIO: has organized a one-day event in Chicago this summer to help niche media publishers leverage the newest strategies to help build stronger brands via techniques for boosting revenue growth, controlling costs and transforming a business without losing the core vision. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#one-day event
Laurie Parkin, v-p and publisher of Kensington Publishing, will retire May 30 after serving in those positions since 1999. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kensington publishing
For more than a decade, PW’s annual fast-growing independent press feature has included a number of New England–based publishers, with 30-year-old Chelsea Green Publishing leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this |
New England is home to a number of large and mid-size publishers—the headquarters for Houghton Mifflin Harcourt are there, as is Perseus’s Da Capo Press and part of one of the big five trade houses, Hachette. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big publishers
#trade houses
After months of uncertainty, efforts by former authors of MacAdam Cage, the now-defunct San Francisco independent publishing house, to retrieve the print rights to their books appear close to a resolution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#print rights
In an open letter to Google's Eric Schmidt the boss of German publishing firm Axel Springer says it is afraid of the search giant. Continue reading at BBC World
[ BBC World | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#open letter
#eric schmidt
#search giant
The L.A. Register's debut reflects a belief by the owner of Freedom Communications that print still sells well in the modern era of digital media.Commuters at Union Station in downtown L.A. got an early look Wednesday at the first edition of the Los Angeles Register. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#freedom communications
#modern era
#union station
Dr. Thant Thaw Kaung is the founder of the Myanmar Book Center and executive director of the Myanmar Book Aid and Preservation Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publish award
A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
More news stories like this |