Making the Decision About Native Advertising

[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-03-19 00:00:00 UTC ]

Other news stories related to: "Making the Decision About Native Advertising"


TaleFlick Opens Adaptation Marketplace

TaleFlick, a company that fosters relationships between Hollywood and the publishing world, has just launched “The Marketplace,” an online platform where producers, publishers, agents, and writers can connect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-12 04:00:00 UTC ]
More news stories like this


Licensing Expo 2019: New Directions for Licensing

After several years of conservative views toward licensing in the publishing world, the pendulum seems to be swinging back toward a more expansive outlook. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-07 04:00:00 UTC ]
More news stories like this


BookExpo 2019: Pete Holmes On Losing (and Finding) His Religion

Comedian Pete Holmes brings his serious/funny funny/serious take to the publishing world with 'Comedy Sex God' (Harper Wave, May), a book that is part autobiography, part philosophical inquiry, and part spiritual quest. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
More news stories like this


London Book and Screen Week Names 2019 CAMEO Award Winners

The London Book Fair's public-facing festival, London Book and Screen Week, opens with its annual CAMEO Awards program for adaptations from the publishing world. The post London Book and Screen Week Names 2019 CAMEO Award Winners appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-12 00:00:00 UTC ]
More news stories like this


Callaway Makes Sure You'll Remember Its Books

Remember Madonna’s 'Sex,' the 1992 succès de scandale that shook the publishing world? Or the Miss Spider books, TV series, and app? Both, and more, are the brainchildren of Nicholas Callaway, founder and CEO of Callaway Arts & Entertainment, which turns 40 this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-08 00:00:00 UTC ]
More news stories like this


Ridout Forms New U.K. Publisher

Amanda Ridout, former managing director of Head of Zeus and a prominent figure in the U.K. publishing world, has launched a new publishing house, Boldwood Books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-29 00:00:00 UTC ]
More news stories like this


Bluemoose reveals plans to publish only female writers in 2020

Bluemoose Books has revealed it will only publish female writers in 2020, with co-owner Kevin Duffy lamenting how “women over a certain age are overlooked in the publishing world”. Continue reading at The Bookseller

[ The Bookseller | 2019-01-18 00:00:00 UTC ]
More news stories like this


The Top 10 Library Stories of 2018

PW takes a look back at some of the library stories that captivated the publishing world in 2018, and what they portend for 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
More news stories like this


Data Versus Creativity: The Publisher Perspective

When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine

[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
More news stories like this


Text in the city for SJP

“Sex and the City” star Sarah Jessica Parker talks to The Bookseller about moving into the publishing world with her own imprint on behalf of Hogarth. Continue reading at The Bookseller

[ The Bookseller | 2018-05-25 00:00:00 UTC ]
More news stories like this


Mobile Referendum: How Native Advertising Can Close the New Attention Gap

[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
More news stories like this


The Top 10 Library Stories of 2017

PW takes a look back at some of the library stories that captivated the publishing world in 2017, and what they portend for 2018 Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-15 00:00:00 UTC ]
More news stories like this


Attica Locke lives in L.A., but she writes about what she knows — black life in Texas

Few contemporary writers have portrayed black Southern life with as much wit and heart-pounding drama as Attica Locke, whose latest book is the mystery “Bluebird, Bluebird.” Formerly a writer and producer on the television show “Empire,” Locke took the publishing world by storm with her debut... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-12-08 00:00:00 UTC ]
More news stories like this


Benway, Bidart, Gessen, and Ward Win 2017 National Book Awards

At the 68th National Book Awards, held at Cipriani New York in Lower Manhattan on Wednesday night, politics were again front and center in the publishing world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-11-15 00:00:00 UTC ]
More news stories like this


Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
More news stories like this


Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’

In his keynote at Frankfurt's The Markets, the arch-agent Andrew Wylie will address the forces of nationalism: 'The publishing world is in opposition.' The post Andrew Wylie and the Internationalist Imperative: ‘A Profound Moral Question’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-16 00:00:00 UTC ]
More news stories like this


Webcast on Virtual Communities Today

The fourth and final webcast in CodeMantra’s series on the publishing-technology connection will be held at 1 p.m. today. The subject of the webcast is virtual communities and will examine how the publishing world can use engagement and collaborative communities to its advantage. Panelists are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-01-25 00:00:00 UTC ]
More news stories like this


Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge

It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
More news stories like this


The Top 10 Library Stories of 2016

PW takes a look back at some of the library stories that captivated the publishing world in 2016, and what they portend for 2017. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
More news stories like this


Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal

The latest from around the publishing world. The post Industry Notes: Omeda, Lytics Team Up | Emerald Acquires RFID Journal appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
More news stories like this