Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
[caption id="attachment_138869" align="alignright" width="290"] The November cover, captured on a Google Pixel 3 by Michael Graydon and Nikole Herriott.[/caption] “It’s not necessarily a redesign,” cautions Bon Appétit creative director Michele Outland. “We’re calling it a refresh.” Terminology... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-16 00:00:00 UTC ]
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Legislation opposed by firms like Facebook and Google and groups warning of detrimental consequences for the internetMusic companies, film-makers and media publishers could be in line for billions in payouts after EU lawmakers voted to accept controversial changes to copyright rules that aim to... Continue reading at The Guardian
[ The Guardian | 2018-09-12 00:00:00 UTC ]
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When Walgreens launched a new loyalty program for its beauty lines in 2016, it coupled it with an advertising campaign to drive signups. As part of this campaign, it turned to the USA Today Network to reach its target audience: Women. What’s odd about picking the USA Today Network for this... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-23 00:00:00 UTC ]
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In its first major redesign since the series was launched in 1993, DK’s Eyewitness Travel Guides are being revamped for the digital age. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-01 00:00:00 UTC ]
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We sit down with CEO and publisher Rachel Fishman Feddersen to hear how the 120-year-old Jewish culture publication is embracing the digital age. The post Nearly Two Years in the Making, The Forward’s Transformation Continues On appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-14 00:00:00 UTC ]
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Hearst Magazine's chief content officer sits down with Folio: for a one-of-a-kind interview. The post Joanna Coles on Magazines, Her New Book and the Digital Age appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-04-26 00:00:00 UTC ]
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Representatives of the Publishers Association call on the government to make sure the UK retains its place as ‘the world’s publisher’UK publishing is world leading and a cornerstone of Britain’s cultural and economic influence. The books and journals our authors write have helped shape thoughts... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
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With Google under pressure to clamp down on YouTube conspiracies and low-quality clickbait, the search giant is launching a major new effort aimed at strengthening its relationship with news publishers–and perhaps keeping them from going under. At an event in New York today, the company... Continue reading at Fast Company
[ Fast Company | 2018-03-20 00:00:00 UTC ]
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[Partner Content] Not only do publishers need to ensure their readiness, they need to demand their tech partners support native component-based advertising. The post Mobile Referendum: How Native Advertising Can Close the New Attention Gap appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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Magazine publisher and broadcast company Meredith Corp. is acquiring Time Inc. in a deal valued at $2.8 billion as it seeks to adapt to the publishing industry’s challenge of migrating from print to the digital age. The Des Moines-based company said Sunday it would pay $18.50 a share for New... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-28 00:00:00 UTC ]
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Technology may have changed the book business, but it doesn't offer any magic solution to help booksellers reduce returns. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-13 00:00:00 UTC ]
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Hodder & Stoughton has won rights to publish a new business book "for the digital age" by podcaster Emma Gannon, called The Multi-Hyphen Method. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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The longtime publishing innovator talks about libraries, publishing in the digital age, and his forthcoming book with Center Street, 'The Book of Mistakes'. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-17 00:00:00 UTC ]
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Germany and France have called on policy-makers in their respective governments in Berlin and Paris as well as in Brussels for sustainable policies to promote books in the digital age. Continue reading at The Bookseller
[ The Bookseller | 2017-06-16 00:00:00 UTC ]
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Sree Sreenivasan and Kinsey Wilson, two titans of digital media, are revolutionizing New York City and the ‘New York Times’ for the digital age Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-07 00:00:00 UTC ]
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Once feared as being made redundant in the digital age, the well-traveled book sales reps has become more important than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-03 00:00:00 UTC ]
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It's the first time the BBB's National Advertising Division has held a publisher responsible for the way native advertising is presented. The post Star Magazine Pulls SlimFast Ads After Better Business Bureau Challenge appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-12 00:00:00 UTC ]
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Publishers need to move away from thinking about digital as a silo and instead focus on cultivating the mindset and behaviours needed to thrive in the digital age, Eva Appelbaum, digital strategy specialist at Digital Talent @Work has said. Continue reading at The Bookseller
[ The Bookseller | 2016-12-03 00:00:00 UTC ]
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In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
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It's been a disruptive decade for the book business, but Pew's latest research suggests that Americans' reading habits have remained relatively stable. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
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