'Mad Men' ad exec launches new campaign to win buyer for townhouse

Jerry Della Femina, an icon of the advertising industry whose memoir about Madison Avenue’s rollicking heyday provided fodder for the hit cable series Mad Men, has a new campaign: selling his home.Della Femina and his wife, former TV journalist Judy Licht, have put their Upper East Side townhouse on the market for $7.9 million, according to a listing that appeared Tuesday.It’s not the first time the couple has tried to attract a buyer for 124 E. 62nd St., a five-floor, five-bedroom prewar property between Park and Lexington avenues. Indeed, between 2017 and 2018, Della Femina and Licht also marketed the property, asking about $10 million in that go-around, according to StreetEasy.Although No. 124 is now selling for about 20% less, a likely nod to a much softer market, the townhouse—which has two living rooms, each with a fireplace; a library adjacent to a balcony; and a fountain-centered garden—could still offer some upside. The couple paid $2.3 million for the shutter-lined, 19-foot-wide site in 1995, records show.A Brooklyn native who joined his first ad agency in 1952 at the age of 16, Della Femina and his various firms have crafted memorable spots for a long list of brands prominent in the late 20th century, including Beck’s, PanAm, Isuzu, Blue Nun and Dow Chemical.But his perhaps most famous earworm, which came by way of his agency Della Femina Travisano & Partners, was a jingle to promote the Meow Mix brand that featured a cat purring a melody of repeating... Continue reading at 'Crains New York'

[ Crains New York | 2024-06-12 17:29:24 UTC ]

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