Time Inc.’s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a “shop now” icon to see where the product is for sale with a direct link to purchase. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
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As direct-to-consumer brands wean themselves off of Facebook ads, commerce-focused publishers are stepping in to get their business. The post How commerce publishers cozy up to direct-to-consumer brands appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-29 00:00:00 UTC ]
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“We’d rather keep ad-free content that promotes Chefclub products at the end rather than inserting the content with a Facebook ad. That’s much healthier.” The post How France’s top Facebook publisher Chefclub is growing commerce appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-26 00:00:00 UTC ]
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The 2017 year-end holiday season book sales patterns reported in both major English-language markets looked good at the end, but getting there wasn't a lot of fun. And what lies ahead may be rougher for bookstores. The post Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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For publishers that are trying to drive revenue through commerce, figuring out where Facebook fits into their strategies has been a challenge. The post ‘Social is a black hole’: Commerce-focused publishers have a Facebook problem appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-22 00:00:00 UTC ]
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Facebook’s embrace of video hasn’t done much good for publishers' balance sheets, so some have looked to make it a commerce driver. The post Publishers are using Facebook video to drive commerce revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-15 00:00:00 UTC ]
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Amazon has acquired Middle Eastern e-commerce website SOUQ.com in a deal referred to as "the biggest-ever technology M&A transaction in the Arab world". Continue reading at The Bookseller
[ The Bookseller | 2017-03-30 00:00:00 UTC ]
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Brit + Co and Mindbodygreen are seeing early success in using Facebook Live to drive people to pay for how-to courses. Brit + Co’s recent Facebook Live with a handlettering expert drove 180 pre-registrations for its class -- four times the usual average. Meanwhile, Mindbodygreen has been hosting... Continue reading at Digiday
[ Digiday | 2016-12-21 00:00:00 UTC ]
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Two more staff have left Waterstones’ e-commerce team after a restructure of the department. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
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Tapas aims to optimize reading for mobile by dividing books into three- to five-minute chunks and charging readers as they go. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-08 00:00:00 UTC ]
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Though not the biggest AWP conference ever, AWP 2016 was full of controversies and surprises, including a couple getting engaged on stage during a poetry reading. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek
[ AdWeek | 2016-03-31 00:00:00 UTC ]
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Time Inc. has launched a personalized beauty service, Powder, serving up recommended products and articles to users for Time Inc. This means it can re-target Powder users across its beauty portfolio, including titles like Marie Claire, InStyle and Look. L'Oreal is the only brand partner on board... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
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Rather than compete with mega-etailers, used booksellers are finding success by partnering with them and selling through their websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-30 00:00:00 UTC ]
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A host of organizations are working to make publishing more effective worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-23 00:00:00 UTC ]
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#make publishing
Facebook is looking to sell retailers on selling more products through Facebook.After rolling out its "buy" button and adding e-commerce shops to companies' Facebook pages, the social network plans to start testing two new ways for merchants to market their wares on the social network, including... Continue reading at Advertising Age
[ Advertising Age | 2015-10-12 00:00:00 UTC ]
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Facebook wants marketers to see it as more than a branding platform. So, it's announcing two new tests today to that should pique retailers' interests—speedy landing pages and a new section that curates shoppable products. Back in June, Facebook started testing full-screen mobile ads with... Continue reading at AdWeek
[ AdWeek | 2015-10-12 00:00:00 UTC ]
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The European Commission has announced an antitrust competition inquiry into the e-commerce sector in the European Union, as part of 16 initiatives on a digital single market to be delivered by the end of next year. The inquiry “will allow the Commission to identify possible competition concerns... Continue reading at The Bookseller
[ The Bookseller | 2015-05-07 00:00:00 UTC ]
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Thought Catalog, long the go-to platform for navel-gazing 20-somethings, is digging into e-commerce. Shop Catalog, its parent company's new experimental shopping site, is using the product recommendation as a form of self-expression, which it hopes will keep readers coming back and, hopefully,... Continue reading at Digiday
[ Digiday | 2015-04-14 00:00:00 UTC ]
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Waterstones is to appoint Hobbycraft's Ed Armitage to head up its e-commerce operation. Armitage, currently head of multichannel at craft and gift retailer Hobbycraft, will take up his position as Waterstones E-Commerce Director from May. Armitage replaces Colm McCrory, former head of... Continue reading at The Bookseller
[ The Bookseller | 2015-03-27 00:00:00 UTC ]
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