M&B launches campaign building on erotica 'revolution'

Romance specialists Mills & Boon has launched its first billboard advertising campaign,... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-08-17 00:00:00 UTC ]

Other Publishing stories related to: 'M&B launches campaign building on erotica 'revolution''

HarperCollins Launches Literacy Campaign #WhyIRead

The social media and charity initiative is timed to the publisher's 200th anniversary. It aims to stress the importance of literacy, and will donate $200,000 to literacy-related charities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #200th anniversary

Hearst Is Launching a 10-Person Team Tasked With Building Voice-Activated Experiences

Good Housekeeping's December issue Hearst may be a 129-year-old media company,  but even it's planning for a Jetsons-like future when news will be consumed through voice-controlled technology. The New York-based company has quietly launched a 10-person group called the Native and Emerging... Continue reading at AdWeek

[ AdWeek | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning #mobile app

Cornerstone campaign counts down to launch Tim Peake

Cornerstone has initiated countdown for the launch of astronaut Tim Peake's Hello, is this Planet Earth? on 17th November with a full roster of marketing and promotional activity.  Continue reading at The Bookseller

[ The Bookseller | 2016-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #planet earth #17th november

Barbour launches Snowman Christmas campaign with Penguin

Clothing brand Barbour is basing its Christmas campaign on Raymond Briggs’ The Snowman and The Snowdog, in a collaboration with Penguin Ventures. Continue reading at The Bookseller

[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin ventures #christmas campaign #raymond briggs

Waterstones launches new refugee campaign after 'escalation' of crisis

Waterstones has pledged to raise more money for Oxfam after an “escalation” in the humanitarian refugee crisis in Europe stemming from war-torn Syria. Continue reading at The Bookseller

[ The Bookseller | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #waterstones launches #refugee campaign

Audible launches TV campaign starring Juliet Stevenson and Eddie Marsan

Audible has launched an audio-visual campaign starring British actors Juliet Stevenson CBE and Eddie Marsan to demonstrate the "highly intimate, visceral nature" of the Audible experience. Continue reading at The Bookseller

[ The Bookseller | 2016-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eddie marsan

PRH launches #ByBook Summer Reading campaign

Penguin Random House is celebrating summer with a new campaign, #ByBook, designed to take adult, parent and teen readers to new places and champion books as "the ultimate way to travel". Continue reading at The Bookseller

[ The Bookseller | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #teen readers

‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint

'Each untold story represents a world that has been erased,' says Christopher Myers on the announcement of his new imprint with Random House Children's Books. The post ‘To Build Their Own Worlds’: Christopher Myers Launches a Random House Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-07-11 00:00:00 UTC ]
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Mills & Boon launches #LoveAtTheLibrary campaign

Romantic fiction publisher Mills & Boon is partnering with The Reading Agency to work with libraries across the UK to help readers “fall in love” at their library. Continue reading at The Bookseller

[ The Bookseller | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency

BookTrust launches Bath Book Bed campaign

Nearly 80% of parents say lack of sleep is the hardest part of raising a child, according to BookTrust, which has surveyed a thousand parents as part of its new Bath Book Bed campaign. Continue reading at The Bookseller

[ The Bookseller | 2016-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardest part

Lost Neruda Poems Launched with Crowdfunded Publishing Campaign

Two works by Pablo Neruda will debut in English after nonprofit poetry press Copper Canyon raised over $50,000 on Kickstarter to fund the project. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pablo neruda

Australian Lit Mag “Writer’s Edit” Launches Books, Builds Careers

Writer's Edit, a Sydney-based literary magazine, has branched into books and is winning industry accolades and launching new careers. The post Australian Lit Mag “Writer’s Edit” Launches Books, Builds Careers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-30 00:00:00 UTC ]
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Children’s Books Ireland launches reading campaign

Children’s Books Ireland (CBI) is hoping to get kids across the country reading in October through the "Read Everywhere in 2015", campaign. For the campaign, also known as "Níl Turas Níos Fearr Ná Turas le Leabhar!" in Irish, CBI will run a range of activities, including a "The Danger is... Continue reading at The Bookseller

[ The Bookseller | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #irish author #31st october #national gallery

Interactive campaign for launch of Ice Twins paperback

HarperCollins is to launch an interactive outdoor campaign at Westfield White City shopping centre in west London for the paperback release of psychological thriller The Ice Twins by S K Tremayne. From 31st August to 14th September customers will be able to download a free sample of the book... Continue reading at The Bookseller

[ The Bookseller | 2015-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west london #paperback release #psychological thriller #31st august

Stroud launches ‘Freedom to Think’ campaign

Author Jonathan Stroud is calling for parents and carers to give children time to use their imaginations through his new ‘Freedom to Think’ campaign. Stroud wants parents and carers to make sure children have at least one period each week for ‘unstructured thinking time’ where they can choose... Continue reading at The Bookseller

[ The Bookseller | 2015-08-04 00:00:00 UTC ]
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Go Set a Watchman launch excitement builds ahead of publication

Harper Lee’s unexpected companion novel to To Kill a Mockingbird has bookshops readying for huge salesRead the first chapterListen to an extract read by Reese WitherspoonFirst chapter review: A beguiling journey into the pastSix months ago, it was a book the literary world would have laughed off... Continue reading at The Guardian

[ The Guardian | 2015-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper lee #beguiling journey #literary world #harry potter #deathly hallows

SF Launches B2B Buy Local Campaign

San Francisco's mayor challenges large companies to increase their local purchasing by at least 5% and creates SF Biz Connect to help them connect with small area businesses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Legend Press launches campaign with Virgin Trains

Legend Press has partnered with Virgin Trains to celebrate its 10 year anniversary and the launch of the Legend Collection, repackaged editions of five of the publisher’s titles.  This is Legend Press’ second promotion with Virgin, after it donated books to be given to Virgin Trains customers... Continue reading at The Bookseller

[ The Bookseller | 2015-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #legend press #donated books

ALLi to launch bookshop campaign during LBF

The Alliance of Independent Authors (ALLi) is to launch a new campaign aimed at bookshops during the London Book Fair. Called Authors for Bookstores, the campaign will launch at the Indie Author Fringe Festival, which will be held on 17th April at Foyles’ Charing Cross Road flagship. ALLi... Continue reading at The Bookseller

[ The Bookseller | 2015-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #campaign aimed #indie authors

Why local papers count - one story launches a care home campaign

A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian

[ The Guardian | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james harding #newspaper publishers