Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and philanthropy, working with big-name corporations from Coca-Cola Co. to General Motors Corp., while also donating his time and money to hospitals, museums, charitable organizations and artistic endeavors. Born in Michigan in 1935, Geier attended Colgate University for economics before earning an MBA from Columbia Business School in 1958. He briefly served in the National Guard before securing a job at McCann-Erickson, where he worked his way up through the ranks to become vice chairman of Interpublic, the ad agency’s parent company, in 1975. In 1980, Geier was named chairman and CEO of Interpublic—a position which he held for 20 years. When Geier first accepted the job, Interpublic had 8,000 employees and brought in about $500 million in annual profit; by the time of his departure, the company had grown to more than 50,000 employees across 650 global offices and was registering $5.6 billion in yearly revenue. “His knowledge was immense, but equally important was his joy,” says Harris Diamond, the current chairman and CEO of McCann World Group, who recalls meeting Geier after his departure from Interpublic to seek his valuable advice. “He was a true advertising guy.” During his... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-24 19:42:28 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Niantic has created some of the most popular augmented reality games like Ingress and Pokémon Go. But this week the company is launching a new title called NBA All-World that might be the best application of its location-based tech to date.For people who have played one of Niantic’s previous... Continue reading at Engadget
[ Engadget | 2023-01-25 17:00:37 UTC ]
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When director Lizzie Gottlieb set out to explore the remarkable partnership between her father, celebrated book editor Robert Gottlieb, and the preeminent political biographer Robert Caro for her new documentary Turn Every Page, she knew being impartial was not only impossible, it was beside the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-23 09:58:01 UTC ]
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Twitter’s ad business is reeling, with its daily revenue reportedly falling by 40 percent from a year ago. According to The Information, over 500 of the company’s top advertisers have paused spending on the platform since Elon Musk’s October takeover. Despite that, Twitter is still attracting... Continue reading at Engadget
[ Engadget | 2023-01-18 18:54:25 UTC ]
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John Hendrickson's memoir “Life on Delay” recounts his experience with this poorly understood neurological disorder, tracing an arc from frustration and isolation to acceptance and community. Continue reading at The New York Times
[ The New York Times | 2023-01-18 10:00:22 UTC ]
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JR Moehringer, biographer to stars such as Andre Agassi and a doyen of the genre, was an obvious choice for the Duke of SussexWhen Prince Harry chose to work with ghostwriter JR Moehringer on his institution-shaking memoir, Spare, he was not taking half measures. The American writer and Pulitzer... Continue reading at The Guardian
[ The Guardian | 2023-01-07 18:42:05 UTC ]
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‘Life Doesn’t Frighten Me’ is a well-known poem by Maya Angelou (1928-2014). It is the title poem from Angelou’s 1993 collection Life Doesn’t Frighten Me, which was marketed as a children’s book although Angelou did not originally conceive the poems as being specifically for children. A brave,... Continue reading at Interesting Literature
[ Interesting Literature | 2023-01-07 15:00:10 UTC ]
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According to Elon Musk, Apple has “fully resumed” advertising on Twitter. The billionaire made the comment during a Twitter Spaces conversation he broadcast from his private plane on Saturday evening. On November 28th, Musk claimed Apple had “mostly stopped advertising on Twitter” and threatened... Continue reading at Engadget
[ Engadget | 2022-12-05 12:15:07 UTC ]
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The victory of Kim de l’Horizon, a nonbinary writer, in a top literary prize stirred a debate about how the German language can accommodate people who don’t identify as male or female. Continue reading at The New York Times
[ The New York Times | 2022-11-30 11:35:52 UTC ]
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Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing... Continue reading at Digiday
[ Digiday | 2022-11-29 15:18:30 UTC ]
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The Passenger, Cormac McCarthy’s first novel since The Road in 2006, shows him at the peak of his powers even as he nears his ninetieth year. Continue reading at The Conversation
[ The Conversation | 2022-11-24 13:19:55 UTC ]
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The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday
[ Digiday | 2022-11-22 05:01:00 UTC ]
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Seriously. They already have too many. They also have too many totes, “old book” candles, library card socks, custom bookmarks, LED book lights. Any number of these is basically too many, except the totes, which don’t count because usually they’re free. I know, this isn’t what you’ve been told.... Continue reading at Literrary Hub
[ Literrary Hub | 2022-11-21 17:03:41 UTC ]
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Ethan Chatagnier, author of the novel 'Singer Distance,' recommends 10 mind-blowing stories about encountering alien life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-21 05:00:00 UTC ]
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Traditional TV shunned in favour of digital media and last-minute promotional campaignsMore than two-thirds of the UK’s biggest advertisers intend to cut back spending on traditional TV next year, as the recession fuels a shift to digital media and last-minute bursts of promotion.A survey of 59... Continue reading at The Guardian
[ The Guardian | 2022-11-21 00:01:39 UTC ]
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Amazon's Black Friday deals have started going live, and its Echo Show displays, Fire tablets and Fire TV devices are already being sold at a discount. Also on sale? Its Kindle e-readers, some of which are now listed for the lowest prices we've seen for them on the website. The Kindle Paperwhite... Continue reading at Engadget
[ Engadget | 2022-11-18 13:13:24 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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To mark the passing of Queen Elizabeth II and the coronation of King Charles III, we highlight some vital books that explore the queen’s legacy and look to the future. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-14 05:00:00 UTC ]
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If you've avoided picking up manga out of genre/format snobbery, you're missing out. Manga has reminded me of just how fun reading can be. Continue reading at Book Riot
[ Book Riot | 2022-10-25 10:37:00 UTC ]
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Every Monday through Friday, AudioFile’s editors recommend the best in audiobook listening. We keep our daily episodes short and sweet, with audiobook clips to give you a sample of our featured listens. Golden Voice narrator George Guidall compellingly narrates Craig Johnson’s latest Longmire... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-24 13:48:59 UTC ]
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