Looking back on the life of advertising legend Philip Geier

Philip H. Geier, Jr., the long-time chairman and CEO of the advertising giant known as The Interpublic Group of Companies, died on Wednesday, June 19, at the age of 84. Over the course of his nearly six-decade-long career, Geier made a name for himself in the worlds of both advertising and philanthropy, working with big-name corporations from Coca-Cola Co. to General Motors Corp., while also donating his time and money to hospitals, museums, charitable organizations and artistic endeavors. Born in Michigan in 1935, Geier attended Colgate University for economics before earning an MBA from Columbia Business School in 1958. He briefly served in the National Guard before securing a job at McCann-Erickson, where he worked his way up through the ranks to become vice chairman of Interpublic, the ad agency’s parent company, in 1975. In 1980, Geier was named chairman and CEO of Interpublic—a position which he held for 20 years. When Geier first accepted the job, Interpublic had 8,000 employees and brought in about $500 million in annual profit; by the time of his departure, the company had grown to more than 50,000 employees across 650 global offices and was registering $5.6 billion in yearly revenue. “His knowledge was immense, but equally important was his joy,” says Harris Diamond, the current chairman and CEO of McCann World Group, who recalls meeting Geier after his departure from Interpublic to seek his valuable advice. “He was a true advertising guy.” During his... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-24 19:42:28 UTC ]

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