Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

Other Publishing stories related to: 'Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call'


Irish Sports Book of the Year shortlist revealed

Titles on rugby, cycling, horse racing and Gaelic games have been shortlisted for this year... Continue reading at The Bookseller

[ The Bookseller | 2011-11-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #horse racing


Bloomsbury plans swashbuckling year for Pirates!

Bloomsbury has readied a slew of publishing to tie into the latest movie from the team behind... Continue reading at The Bookseller

[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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Halpern Reflects on 40 Years of Ecco

It was a chance chauffeur job, shuttling a bored author back to his hotel room, that got Dan Halpern into publishing. The author was Paul Bowles, it was the late 1960s, and Halpern agreed to take the writer on the long drive back to Santa Monica when Bowles tired of the party he’d been thrown at... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hotel room #late 1960s #santa monica


Three Years Later, the Guardian Wants a Buyer for PaidContent

The British newspaper publisher says the pioneering Web site is "is a high-quality asset but our focus in the US is on building the Guardian." Continue reading at AllThingsD

[ AllThingsD | 2011-11-22 00:00:00 UTC ]
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Donaldson: Gloucs/Somerset ruling "best news all year"

Written By: Benedicte Page Publication Date: Thu, 17/11/2011 - 09:30 Children's laureate Julia Donaldson has welcomed yesterday's High Court ruling against library closures in Gloucestershire and Somerset as "the best news I’ve had all year". In a statement given to Somerset group Watchet... Continue reading at The Bookseller

[ The Bookseller | 2011-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #welcomed yesterday #library closures


Rooney strikes back with new HC book

Written By: Graeme Neill Publication Date: Mon, 14/11/2011 - 08:20 HarperCollins is publishing a new book by Wayne Rooney, having dismissed suggestions that it was on the brink of renegotiating the lucrative contract it has with the Manchester United and England striker. read more Continue reading at The Bookseller

[ The Bookseller | 2011-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lucrative contract #manchester united


Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Hay House Fiction Debut Marks 25 Years

In a major departure for Hay House, the self-help and spirituality publisher is jumping into the fiction market. Its debut mystery novel, The First Rule of Ten by psychologist Gay Hendricks and screen writer Tinker Lindsay, will be published in January. Hay House has signed up 10 additional... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hay house #fiction market #debut mystery #fiction list


HC to bring Bugsy Malone back into print

Written By: Graeme Neill Publication Date: Fri, 04/11/2011 - 10:58 HarperCollins Children's Books has bought world rights to the original Bugsy Malone book, which was later adapted into the much loved musical. Publisher Ann-Janine Murtagh bought rights to the novel and graphic novel directly... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Australian competition body backs TBD takeover

Written By: Graeme Neill Publication Date: Wed, 02/11/2011 - 08:25 The Australian Competition and Consumer Commission (ACCC) has joined the UK's Office of Fair Trading in giving the go-ahead to Amazon's acquisition of the Book Depository. In its ruling, it said "the proposed acquisition was... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #australian competition #proposed acquisition #fair trading #book depository


Rachael Stilwell steps down at Haymarket after 17 years

Rachael Stilwell, publishing director of Haymarket's Brand Republic and Meetings & Travel Group, is stepping down from the company after 17 years. Continue reading at Media Week

[ Media Week | 2011-11-02 00:00:00 UTC ]
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IPA calls for immediate release of Zarakolu

Written By: Lisa Campbell Publication Date: Tue, 01/11/2011 - 15:15 The International Publishers Association has called for the immediate release of its Freedom to Publish prizewinner in Istanbul following his incarceration by the Turkish authorities. Ragip Zarakolu, the current chairman of... Continue reading at The Bookseller

[ The Bookseller | 2011-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ipa calls #publish committee


Hornby calls for a nationwide network of story 'ministries'

Written By: Caroline Horn Publication Date: Fri, 28/10/2011 - 08:10 Author Nick Hornby wants to establish a national network of story centres for children, following a successful first year for the Ministry of Stories in Hoxton, London, which Hornby co-founded with Lucy Macnab and Ben Payne.... Continue reading at The Bookseller

[ The Bookseller | 2011-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nationwide network


Johnny Vegas book delayed until next year

Written By: Charlotte Williams Publication Date: Thu, 27/10/2011 - 08:30 HarperCollins has delayed publication of its autobiography of comedian Johnny Vegas, Becoming Johnny Vegas, due for release this autumn, until this time next year. The publisher said the decision was taken in order to... Continue reading at The Bookseller

[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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Indies call for more publisher support

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 08:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies call #high street #owners call


Pullman calls library fight "war against stupidity"

Written By: Benedicte Page Publication Date: Mon, 24/10/2011 - 09:30 Northern Lights author Philip Pullman has launched an attack on the government's library policy, telling campaigners they were fighting a "war against stupidity", and criticising Brent council for "political bullshit" over... Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library policy #political bullshit #library closures #library campaigners #country vowed #put pressure


Indies call for more educational publisher support

Written By: Lisa Campbell Publication Date: Mon, 24/10/2011 - 09:25 Educational publishers have been accused of not providing enough support to help independent bookshops stay on the high street, as owners call for more discounts. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies call #high street #owners call


DK Publishing Bounces Back

When Penguin began the restructuring of DK Publishing in 2009, it had two main objectives—to reduce the size of its list and to cut editorial costs to improve the profitability of its illustrated book group. What it hadn’t counted on was the phenomenal success of its publishing partnership with... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dk publishing #phenomenal success #publishing partnership #peter field #magical world


New sponsor backs T S Eliot prize

Written By: Benedicte Page Publication Date: Thu, 20/10/2011 - 11:19 The Poetry Book Society has obtained three-year sponsorship for the prestigious T S Eliot Prize from private investment management firm Aurum Funds. There had been concern for the prize, which goes to new collections of... Continue reading at The Bookseller

[ The Bookseller | 2011-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #eliot prize


Alma Books to expand after profitable year

Written By: Charlotte Williams Publication Date: Thu, 20/10/2011 - 08:45 Alma Books is planning to hire more staff and expand its non-fiction and YA lists, after reversing a loss made in its 2009 financial year. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alma books #profitable year