Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of the coronavirus for more than a year. Yesterday marked the one-year anniversary of the World Health Organization declaring the virus a global pandemic, which has resulted in nearly 530,000 deaths and 29 million COVID-19 cases in the U.S., along with nearly 10 million lost jobs as businesses closed up. But things are taking a turn for the better. As of Wednesday, the U.S. has reported fewer than 400,000 new coronavirus cases a week, a number not seen since October, and increasing numbers of people are getting vaccinated. To encourage Americans to get vaccinated, the families of living past presidents—the Obamas, Clintons, Bushes and Carters—came together on the one-year anniversary in two new PSAs from the Ad Council, by creative agency group SJR and Pereira O’Dell. One year ago today, Ad Age began tracking the marketing industry's hour-by-hour response to the pandemic in this blog. We documented moves like Coors Light halting its "Official Beer of 'Working' Remotely" March Madness campaign. The tournament was later canceled and working remotely, of course, took on a whole new meaning. The advertising world was forced to close offices, stop agency reviews and halt campaigns. As the... Continue reading at 'Advertising Age'

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
News tagged with: #day campaign #tote bags #staying safe #cmo strategy #newsletters galore #corporate subscriptions #@adage #—including access #digital content

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Year-long promotion for Bear Hunt

The 25th anniversary of We’re Going on a Bear Hunt by Michael Rosen and Helen Oxenbury in... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Download: Friday’s Frankfurt Show Daily 2013

From India to China, Brazil to Finland, find out what the publishing industry is talking about in our Friday Show Daily from the Frankfurt Book Fair 2013. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-11 00:00:00 UTC ]
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World's Press Calls on Established Democracies to Better Protect Freedom of Expression

Following recent attacks on press freedom in the United States, France, Switzerland and the United Kingdom, the World Association of Newspapers and News Publishers (WAN-IFRA) has called on all governments to recognise that freedom of the press is ess ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-07 00:00:00 UTC ]
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A Year of Lessons from Korea’s Book App Developer Moglue

TaeWoo Kim, CEO of Moglue — the Korean platform for book app development — reflects on the first year in business after launching his publishing-related startup. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-03 00:00:00 UTC ]
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Memoir-based '12 Years a Slave' is getting major Oscar buzz

'12 Years a Slave,' which screened at the Toronto Film Festival, is already being discussed as an Oscar Best Picture frontrunner. The movie arrives in theaters Oct. 18. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-02 00:00:00 UTC ]
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Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes... Continue reading at Engadget

[ Engadget | 2013-10-02 00:00:00 UTC ]
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‘Dr. Sleep’ Wakes Up Social Media

Stephen King’s follow-up to his 1977 novel The Shining was the most buzzed-about book on social media for the month of September. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-27 00:00:00 UTC ]
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Nissan treats new Leaf owners in Texas to one year of free charging

Hey, EV fans in Texas, you might want to wait until October 1st before purchasing or leasing a Nissan Leaf. That's because the company's taking a leaf out of Tesla's book and giving new owners in Dallas, Fort Worth and Houston a year of unlimited free access to all eVgo charging stations in... Continue reading at Engadget

[ Engadget | 2013-09-27 00:00:00 UTC ]
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BlackBerry cancels Q2 earnings conference call and webcast

Tomorrow was supposed to the day BlackBerry held a conference call and webcast to discuss its Q2 earnings, but the company has now cancelled this. Complete second quarter financial results will still be released tomorrow (Friday, 27 September) at 7:00am ET, but there will now be no public... Continue reading at Betanews

[ Betanews | 2013-09-26 00:00:00 UTC ]
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News Corp. returns to black in final year before spinoff

News Corp., the publishing company that owns The Wall Street Journal, reported $506 million in net income for the fiscal year ended June 30, the last year before its split from Rupert Murdoch's entertainment operations.The profit, which amounted to 87 cents a share, compared with a loss of $2.08... Continue reading at Crains New York

[ Crains New York | 2013-09-21 00:00:00 UTC ]
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Kirkus Reviews Celebrates 80 Years with NYC Trip Contest

It may be astonishing that a print publication devoted to book reviews still exists, but it does — and Kirkus Reviews wants to give you a free literary trip to NYC. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-17 00:00:00 UTC ]
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Will the Man Booker Prize be open to US authors next year?

News reports are saying American authors will be considered for the prestigious UK literary prize next year, while the Booker Prize organizers say these stories are 'incomplete' but haven't discounted the possibility. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-17 00:00:00 UTC ]
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ReaderLink Head Calls for Higher E-book Prices

Warehouse clubs, mass merchandisers, and other big-box retailers remain important to publishers because they not only sell books, they are places where books can be discovered. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-13 00:00:00 UTC ]
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Last Call for Frankfurt Book Fair Show Daily Stories and Advertising

It's the last week to pitch your stories and book advertising in our printed Frankfurt Book Fair Show Daily issues running October 8-11. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-12 00:00:00 UTC ]
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Shane Salerno's Nine–Year Odyssey to Make "Salinger"

When Shane Salerno set out to make a film about Catcher in the Rye author J.D. Salinger, his plan was to spend $300,000 and six months shooting. "I thought it would be easy," he said, "We would just go out, shoot, and be done." But today, $2 million dollars, nine years, and hundreds of hours of... Continue reading at Fast Company

[ Fast Company | 2013-09-10 00:00:00 UTC ]
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Five-year 'most favoured nation' ban for Apple

A US federal judge has forbidden Apple from enforcing most favoured nation clauses in its... Continue reading at The Bookseller

[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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The ABA-Kobo Partnership, a Year Later

Almost exactly one year ago, the American Booksellers Association announced that it would replace its ebook partnership with Google for one with Kobo, in time for the 2012 holiday season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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U.S. Intelligence Agencies Will Begin Publishing The Number Of Surveillance Orders They Request Each Year

In a victory for transparency advocates in the wake of the PRISM secret surveillance scandal, U.S. intelligence agencies will begin revealing the number of surveillance orders they request per year under various FISA ordinances, as well as national security letters. The agencies will also reveal... Continue reading at Fast Company

[ Fast Company | 2013-08-30 00:00:00 UTC ]
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AUDIO: Roeg reflects on 60-year career

Veteran filmmaker Nicolas Roeg has published a book of memoirs, featuring insights from a career spanning six decades. Continue reading at BBC World

[ BBC World | 2013-08-28 00:00:00 UTC ]
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Distro Issue 104: Prep for class with Engadget's back to school guide

Unfortunately, it's time to hit the books once more. Don't get completely bummed out by the start of classes because this special issue of our weekly e-magazine has all of the top picks for back to school gear. That's right, from laptops to portable audio, we've narrowed down the best tech... Continue reading at Engadget

[ Engadget | 2013-08-23 00:00:00 UTC ]
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